Kienholz Signs Big NIL Deal with Adidas | Louisville Football News
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Kienholz Signs Big NIL Deal with Adidas | Louisville Football News
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Lincoln Kienholz, Louisville’s new starting quarterback, just inked a six-figure NIL deal with adidas — and he’s not just getting paid, he’s becoming a brand ambassador for the sneaker giant. After patiently waiting his turn at Ohio State and transferring to Louisville for the starting role, Kienholz is now the face of the Cardinals’ offense with sky-high expectations. With a reported $2M NIL valuation, he’s already showing flashes of elite play — and with Louisville aiming for an ACC title in 2026, Kienholz might just be the engine that powers them there.
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