A personal tragedy transformed Kristina Hall's life when her father was diagnosed with stage four prostate cancer during her senior year of college. This devastating news sparked a journey into the world of nutrition and supplements as Kristina witnessed how dramatically food choices and targeted supplementation could improve quality of life during cancer treatment. This awakening led Kristina and her husband Brian to eventually launch True Grace, a supplement company built on uncompromising principles.

What makes True Grace unique isn't just their commitment to "meaningful ingredients at effective doses," but their remarkable timing—quitting secure jobs to launch a business just weeks before the pandemic changed everything. Yet this apparent misfortune became their advantage, forcing methodical development while providing unprecedented access to industry veterans who were suddenly accessible by phone. Their persistence through supply chain challenges demonstrated the unwavering commitment to values that defines their brand today.

Kristina's experience as a new mother revealed a critical gap in the supplement market. Standing bewildered in the children's vitamin aisle, she realized this overwhelming experience mirrored how most consumers felt about supplements generally. This insight drove True Grace to pioneer innovative children's products, including the only Kids Multi containing clinically studied Lutamax for blue light protection and focus—addressing modern parents' screen time concerns while delivering essential nutrients. Their ingenious probiotic+D3 stick packs solved "gummy fatigue" by combining two crucial supplements in one easy-to-administer format.

Beyond product innovation, True Grace exemplifies environmental leadership through regenerative agriculture partnerships and sustainable packaging. They've helped certify Wisconsin's first ROC farm and removed over 13,000 pounds of plastic from Indonesian waters. For retailers seeking to attract younger demographics, especially mothers, Kristina's social media strategies and staff education approach offer a blueprint for success in natural retail. The True Grace story demonstrates that principled business practices can create both exceptional products and meaningful environmental impact—proving that doing good and doing well remain perfectly compatible goals.

Connect with us:

Facebook

Linkedin

Email: info@naturalproductsmarketer.com

About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.