Alison is interviewing Melissa, who literally went from fixing computers in corporate suits to building photography empires with killer SEO strategies. If you've ever wanted to throw your laptop out the window because of alt text and header tags (while simultaneously trying to feed your kids lunch), this episode will save your sanity.

• Why your keywords are having an identity crisis - Spoiler: Google doesn't know what you do either when you try to be everything to everyone.

• The brutal truth about SEO timelines - Real talk: 6-9 months to see decent progress, 18 months to consistently book clients. It's a marathon, not a sprint.

• Group coaching vs. done-for-you decoded - Melissa breaks down why both paths work, depending on whether you have more time or money to burn.

• Blog post templates are secretly broken everywhere - Melissa finds websites with EIGHT H1 headers on every single blog post. That's like wearing eight different hats to one event - confusing and not cute.

• The blogging club that doesn't make you cry - Because apparently everyone hates blogging (shame on you!), Melissa created outlines so easy that even your overwhelmed mom brain can handle them.

• AI prompts that don't sound like robots - She's teaching photographers how to use Claude for personal stories via voice messages, so your blog posts actually sound like you instead of a corporate manual.

• The moving photographer's secret weapon - Start your SEO work 6 months before you PCS. Your future self will thank you when you're not scrambling to book clients in a new location while unpacking boxes.

Ready to stop letting SEO be the monster under your business bed? Melissa's approach strips away all the overwhelm and gives you a clear path forward - whether you want to DIY it or hand it off completely.

Feeling stuck? Get a Book free 15 minute discovery call with Alison to talk through your biggest business challenges and map out a strategy that actually fits your chaotic, beautiful life.

Links:

• Leave a review in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Get Melissa’s Free Blog Post Topics
• Find Alison on IG @‌keep.it.moving.podcast
• Find Melissa on IG @‌pictureperfectrankings
• Keepitmovingpod.com

Use #keepitmovingpod on socials!

Melissa is putting Alison in the hot seat because honestly, she's been way too humble about moving her photography business SEVEN times. Time to spill the tea on how she turned military-spouse chaos into her coaching superpower.

• "Too Early" Doesn't Exist - Start prepping your business move yesterday. SEO takes 12-18 months to work its magic, and everyone underestimates how time-consuming this whole thing is.

• Stalk Your New Market (Legally) - Research everything: traffic patterns, permit costs, whether you can actually shoot on Fridays without losing your mind on I-95. Your business model depends on it.

• Embrace the Post-Move Cricket Sounds - After running two businesses simultaneously, you'll hit radio silence. Use it to unpack, find a dentist, and become the local expert instead of panicking at your computer.

Ready to level up your photography business? Whether you're moving or staying put, I've got the goods to help you rank higher and book better. Check out my offerings for ambitious photographers who are done playing small.

Moving your business and feeling overwhelmed? Alison's done this dance seven times and lived to tell about it. Book your free 15 minute discovery call and let her guide you through the chaos with actual sanity intact.

Links:

• Leave a review in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Get Melissa’s Free Blog Post Topics
• Find Alison on IG @‌keep.it.moving.podcast
• Find Melissa on IG @‌pictureperfectrankings
• Keepitmovingpod.com

Use #keepitmovingpod on socials!

On this episode, we sat down with Shannon Vondy (aka Mrs. Vondy, aka The Email Queen) to talk about a topic many photographers struggle with - email marketing. As someone who's been a member of Shannon's email club for over a year and a half, Melissa was excited to bring her expertise to our listeners who are relocating or restructuring their photography businesses.

Shannon went from burnt out wedding photographer to email obsessed when she sent ONE email and earned $2,600. After earning an additional $13k that year from email marketing alone, she created The Email Club. Through her Email Club Membership, she's helped hundreds of business owners make thousands of dollars using email all in the time it takes to bake a batch of cookies! She's on a mission to make email the easiest and most fun part of your business.

1. Starting an email list is simpler than you think - You don't need freebies or complex welcome sequences to begin. Choose an email provider, create a simple opt-in page, and start emailing consistently. Shannon made $2,600 from her very first strategic email!

2. Email weekly for best results - Consistency is key. You can batch-write four emails at the beginning of the month (they don't need to be long) and schedule them. Unsubscribes are normal and shouldn't discourage you - focus on serving those who want to hear from you.

3. Location changes don't mean abandoning your list - When relocating, segment your lists by location and continue providing value to past clients. Share a mix of location-specific content and universal photography tips to stay top-of-mind, even with clients you may never photograph again.

SEO doesn't have to be complicated! With 15 years in photography and 10 years in IT, I've cracked the SEO code so you don't have to. Whether you want to learn or have someone handle it for you, my coaching and done-for-you services will help you get noticed online and attract your ideal clients. Visit pictureperfectrankings.com to make SEO simple and effective for your photography business.

As a military spouse photographer who has moved my business seven times, I know what it takes to adapt and thrive! I've gone from hobby income to consistent 6-figure sales through strategic business practices. If you're ready to break through roadblocks, attract dream clients, and finally see the profits you've longed for, let's work together! Book a free 15 minute discovery call and let's get your business moving in the right direction.

Links:

• Special gift for listeners from Shannon:Free eBox Keep It Moving Podcast — The Email Club Co
• theemailclub.co
• Instagram (@mrs.vondy)
• Get half off your first year of Flodesk: Design emails people love to get.
• Leave a review in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Download Blog Post Topics
• @‌keep.it.moving.podcast
• @‌pictureperfectrankings
• Keepitmovingpod.com

Used #keepitmovingpod on socials!

In this week's episode, I'm thrilled to welcome Caroline Eidson for our mini mentoring series where we help photography entrepreneurs navigate business transitions. Caroline's journey from wedding photographer to mom of four to relaunching her photography business specifically for families and newborns offers valuable insights for photographers at any stage of business restructuring.

1. SEO Strategy for Photography Websites: Focus your SEO efforts on creating dedicated landing pages for each service, not portfolio pages. Landing pages should combine portfolio images, details, investment information, and FAQs all in one scrollable page for better user experience and stronger search ranking.

2. Target Smaller Markets First: When relaunching in a competitive area, consider targeting smaller suburban markets with dedicated landing pages to build domain authority faster while your main city keywords gain traction.

3. Content Marketing That Serves: Create local-focused blog content that helps your ideal clients (like best baby boutiques or family-friendly restaurants) and repurpose these into lead magnets and social media content to maximize your marketing efforts.

If you're struggling with SEO, keyword research, or creating effective content for your photography business, Melissa offers customized marketing services to help you attract your ideal clients. Her expertise in keyword research and SEO strategy can help you get found online and book more clients. Learn more at Melissa's website.

Want to be featured on a mini mentoring episode like Caroline? DM Alison at @keep.it.moving.podcast on Instagram to apply for your own session!

Ready to discuss your photography business challenges? Book a free 15 minute discovery call with Alison to explore how mentoring can help you create a business that fits your life.

Links:

• Leave a review in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Download Blog Post Topics
• @‌keep.it.moving.podcast
• @‌pictureperfectrankings
• Keepitmovingpod.com

Used #keepitmovingpod on socials!

In this episode, we dive into a business strategy that has saved our sanity as photographer entrepreneurs: batching! We explore how focusing on similar tasks for extended timeframes can help you feel more accomplished and less scattered, especially during business relocations or restructuring.

1. Start small - Begin with just one repetitive task you can batch for an hour to knock out a couple weeks' worth of work at once.

2. Establish boundaries - Setting specific days and times for certain tasks (like client calls, emails, or ordering) creates structure and helps manage client expectations.

3. Pair with Marketing Mondays - Consider creating a monthly cycle where each Monday focuses on a different marketing task (emails, social media, blog posts) to maintain consistency while avoiding overwhelm. Check out episdoe 51 for more on that!

Struggling with profitability? Alison has relocated her photography business seven times as a military spouse and knows what it takes to adapt and thrive. Book a free 15 minute discovery call with Alison to learn how you can break through roadblocks and finally see the profits you've been longing for.

Feeling overwhelmed by SEO? Melissa has spent fifteen years in photography and ten years in IT cracking the SEO code. Whether you want to learn or have someone handle it for you, visit pictureperfectrankings.com to boost your website visibility and attract your ideal clients.

Links:

• Leave a review in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Blog Post Topics
• @‌keep.it.moving.podcast
• @‌pictureperfectrankings
• Keepitmovingpod.com

Used #keepitmovingpod on socials!

In this quarterly update, we reflect on our business goals from Q1 2025 and share our plans for Q2. We discuss strategies for balancing work with personal life, revenue insights, and upcoming initiatives to grow our photography businesses. Our quarterly goal-setting process has been transformative for maintaining focus and measuring progress. By reviewing achievements every three months, we're able to adjust strategies quickly and celebrate wins while learning from challenges.

Educational collaborations and featured teaching opportunities, growing membership in The Blogging Club, podcast appearances, price adjustments for print products, streamlined client ordering processes, new lead magnets, and balancing business with family commitments.

New marketing roles and partnerships formed, strategic systems refinements, website updates, revenue fluctuations with a strong final month, successful lead magnet launches, improved sales averages and SEO rankings, and managing business during periods of solo parenting.

Integrating AI tools to enhance the blogging club, scheduling podcast appearances, developing annual marketing calendars, updating the Keywords Research Course, hiring associate photographers, executing mini sessions with targeted email campaigns, refining inquiry automation systems, and hosting industry networking events.

• The Blogging Club
• Keywords Research Course
• Alison's Discovery Call
• Our Marketing Monday episode

• Leave a review in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Download Blog Post Topics
• @‌keep.it.moving.podcast
• @‌pictureperfectrankings
• Keepitmovingpod.com

Used #keepitmovingpod on socials!

Colie James is an systems superstar! (I hope visions of Molly Shannon are fluttering in your subconscious!) Family documentary photographer and systems guru, Colie James is giving us the simple on ramp to a 5 minute booking process.

In this episode we get:

• Colie’s preferred CRMs and why
• What emails to send every inquiry
• What to put in EVERY. SINGLE. EMAIL. (Alison & Colie may have shared a moment about this one)
• How to get her FREE video training to book more clients

Colie James is a Disney-loving Systems Strategist and the host of the Business-First Creatives podcast. Her heart pumps in helping photographers automate their processes, reclaim their time, and get back to living!

Links:

• 4 Photography Workflows You Need to Automate Your Client Experience
• Systems & Client Experience Strategist | Dubsado, Honeybook, Airtable
• Colie on Instagram
• Tell us what you really think in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Blog Post Topics
• @‌keep.it.moving.podcast
• @‌pictureperfectrankings
• Keepitmovingpod.com

Used #keepitmovingpod on socials!

You’re probably doing this and don’t even know it!

Do you have a system for inquiries and leads? Are you anticipating their questions? Are you making it EASY for new inquiries?

This week’s episode is all about that crucial first step during inquiries into clients with a system!

Links:

• Leave a review in Apple or on Spotify
• Download 39 FREE Ways to Get More Clients
• Get Melissa’s Free Blog Post Topics
• Find Alison on IG @‌keep.it.moving.podcast
• Find Melissa on IG @‌pictureperfectrankings
• Keepitmovingpod.com

Used #keepitmovingpod on socials!