00:00 – Cold, Warm, and Hot Leads 101

Kai explains how podcasts help build trust and convert cold leads into warm and hot leads.

“Long-form content like podcasting is perfect for big mindset shifts.”

03:20 – Can You Really Pause and Still Grow?

Yes, but only if your foundations are strong. Kai clarifies that she’s not advocating a pause—but it’s possible to maintain traction even if you take a break.

05:10 – The 4 Essential Foundations

1. Know your target audience
2. 
   
3. Craft a clear message
4. 
   
5. Define your podcast’s goal
6. 
   
7. Have a next-step destination (CTA)
8. 
   

“No strategy will work if you're unclear about who you’re talking to.”

08:50 – Real Client Example: Wrong Audience, Wrong Results

A podcast focused on acne wasn’t converting—because analytics showed his real audience cared about pain management.

“Get your data. Don’t assume.”

10:30 – Everyone is Not Your Audience

Kai dismantles the “everyone needs this” mindset and gives a solid segmentation example: married moms vs. single moms.

13:20 – Clarify Your Podcast’s Goal

Awareness ≠ Sales ≠ Retention. Each goal needs its own strategy and message.

“If your goal is awareness, don’t rush the sale.”

15:40 – Call to Action Matters

Whether it’s “join my group” or “book a call,” your CTA must match your podcast goal.

17:45 – Evergreen Content + Repurposing = Lead Machine

How repurposed content from past episodes continues to generate leads for clients—even without new episodes.

19:22 – Why It Still Works: Clarity + Consistency

The Bone Coach example: clear message, well-segmented audience, and relevant CTAs make content perform long-term.

21:00 – Kai’s Invitation + Closing

Plans for a Facebook group for holistic wellness practitioners. Email kai@podkai.com with subject “I want to join” if interested.