Kate Fox, Massachusetts Office of Travel and Tourism – Executive Director
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Kate Fox, Massachusetts Office of Travel and Tourism – Executive Director
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In this extended episode of Bed & Butter, host Sean Riley welcomes Kate Fox, executive director of the Massachusetts Office of Travel and Tourism, for an in-depth conversation on tourism’s role in economic development, workforce opportunity, and community identity. Drawing on more than two decades of leadership in destination marketing—including her tenure in Salem—Fox discusses how strategic storytelling, cultural tourism, and strong public-private partnerships drive visitor engagement and sustainable growth across the Commonwealth.
Listeners gain insight into statewide initiatives such as Massachusetts 250, season-extension strategies, and the use of data and economic impact reporting to guide policy and investment. Fox also outlines the wide range of career paths within tourism, from marketing and communications to analytics, heritage preservation, and outdoor recreation. The episode closes with forward-looking perspectives on technology, AI, accessibility, and what the next generation of hospitality and tourism leaders should know as they enter the field.