What if I told you there was a good chance you were Drinking Slavery in your morning coffee?

In this courageous conversation on the Juste Podcast, I’m joined by Etelle Higonnet, a fearless human rights lawyer, environmental activist, and founder of Coffee Watch. From the cocoa fields of West Africa to war zones in Iraq and Sierra Leone, Etelle has spent her life holding the world’s most powerful industries to account—and building practical paths toward justice.

We explore the often-hidden connections between consumer goods and global injustice, the role of media and greenwashing, and how ordinary people can make simple, impactful choices that ripple out across the planet.

This one’s not about guilt—it’s about power, hope, and what’s possible when we wake up and start asking the right questions.

For More:

Visit Coffee Watch – coffeewatch.org

Follow Etelle on LinkedIn or check out Coffee Watch on Instagram

Learn more about doughnut economics by Kate Raworth: doughnuteconomics.org

If you found it valuable, why not share it with a friend, leave a review, or drop a comment on Spotify or YouTube? Every little bit helps get these courageous conversations out into the world.

Want to connect? I’d love to hear from you — head over to timothybuxton.com and reach out anytime.

Until next time, keep being outrageously courageous!

This very special episode brings together the full crew behind Iraq 100—a bold, beautiful, and timely endurance project retracing the steps of refugee journeys through Northern Iraq. It’s the first time this diverse team has gathered on a call, and the energy is undeniable.

Host Tim Buxton is joined by filmmaker Kitali Wilson, ultra-runner and coach Mario Buchs, storyteller and humanitarian Matt Willingham, media producer Ihsan, and crew member Troy, each bringing unique passion and purpose to this mission.

Together, they unpack the heart behind Iraq 100: a 100-mile run symbolizing the courage of those forced to flee, and the power of storytelling to humanize conflict and inspire compassion. From frontline realities to hopeful vision, this conversation is rich with purpose, camaraderie, and collective courage.

Chapters:

00:00 – Introduction to the Iraq 100 Crew

02:59 – Personal Stories and Motivations

05:56 – The Role of Storytelling

09:07 – Understanding the Context of Iraq

11:48 – Current Tensions and Hopes for Peace

14:57 – Endurance, Displacement, and Running for Change

21:11 – Why Storytelling Matters Now More Than Ever

34:54 – Refugees, Resilience, and Finding Home

49:53 – Final Reflections and Collective Resolve

Keywords:

Iraq 100, refugees, storytelling, endurance, humanitarian, belonging, running, conflict, displacement, resilience, social impact, filmmaking, human connection, geopolitics, hope, You Belong

• Connect & Learn More: Matt Willingham | Ihsan Ibraheem | Kitali Wilson | Mario Buchs | Troy Jones

  Follow & Subscribe: Never miss an episode! Available on Spotify, Apple Podcasts, and ⁠⁠YouTube⁠⁠.

  Leave a Review: Your feedback helps us grow and reach more people.

  Share the Episode: Know someone who needs inspiration? Send them this episode!

  Learn More: ⁠⁠⁠timothybuxton.com/podcasts⁠⁠⁠⁠

• Follow Tim: ⁠⁠⁠@timothykbuxton⁠⁠⁠

  
  

  Thanks for tuning in and keep on engaging in the courageous conversations inspiring change!

In this first episode of the Iraq 100 Special Series, host Tim Buxton sits down with long-time friend and award-winning storyteller Matt Willingham to kick off an epic journey—one that’s about far more than running.

Together, they explore what it means to move with purpose—whether it’s running 100 miles through Iraqi mountains or standing in solidarity with people who’ve been forced to flee their homes. With deep reflections on their shared years in Iraq, the courage of the Syrian Kurds, and the often untold stories of refugee resettlement, this conversation lays the emotional and philosophical foundation for the Iraq 100 challenge and the Move 2 Belong campaign.

Expect heart, humour, and hope as they talk about the meaning of resilience, the symbolic power of movement, and the importance of humanising the refugee journey through storytelling.

This isn’t just a run—it’s a movement.

Key Takeaways

• Syrian Kurds are celebrated for their bravery and selflessness during conflict.

• Running becomes a metaphor—a way to honor those forced to flee.

• Displacement reshapes lives, but so does community, courage, and compassion.

• Storytelling humanizes refugee journeys and moves hearts.

• Migration is transformational—a historic force that has shaped people and civilizations.

• The resettlement phase of a refugee’s journey is often just as challenging as the escape.

• Collaborative creativity is essential to inspire change and spark empathy.

Episode Chapters

• 00:00 – Banter, Drones, and Draft Trailers

• 03:06 – Syrian Kurds and Forgotten Heroism

• 05:55 – Iraq, Friendship, and a Deeper Call

• 09:00 – The Chaos and Beauty of Movement

• 11:57 – Running for Those Who Had No Choice

• 14:56 – Storytelling, Empathy & Media Dreams

• 17:46 – Tech, VR, and Getting People to Care

• 21:02 – The Often-Overlooked Struggles of Resettlement

• 23:54 – Final Thoughts and What’s Ahead

Learn More about Move 2 Belong & Matt Willingham

• Move 2 Belong Campaign: move2belong.com

• Support the Iraq 100 Journey: youbelong.org.au/iraq100

• Follow Matt’s work: @matt.willingham or visit mattwillingham.com

  
  

• Follow & Subscribe: Never miss an episode! Available on Spotify, Apple Podcasts, and ⁠⁠YouTube⁠⁠.

  Leave a Review: Your feedback helps us grow and reach more people.

  Share the Episode: Know someone who needs inspiration? Send them this episode!

  Learn More: ⁠⁠⁠timothybuxton.com/podcasts⁠⁠⁠⁠

• Follow Tim: ⁠⁠⁠@timothykbuxton⁠⁠⁠

  Thanks for tuning in and keep on engaging in the courageous conversations inspiring change!