Join Justin Miller on episode 60 of the Triceratalks podcast as he delves into the invaluable yet often overlooked strategy of customer retention. Discover why keeping current customers is more cost-effective and beneficial than constantly chasing new ones. Justin shares insights on the hidden gold in maintaining strong relationships, offering strategic ideas like personalized gifts, thank you notes, and milestone celebrations that can significantly boost customer loyalty and business growth.

Whether you’re a small business owner or an entrepreneur, learn how to activate retention-focused strategies that not only enhance client appreciation but also drive profitability. Tune in to explore how attention to existing customers can revolutionize your marketing approach and bottom line.

In this episode of Jurassic Marketing's Triceratalks, host Justin Miller shifts focus from marketing to delve into leadership and organizational development. Joined by special guest Gabi Smith, the conversation highlights the first-time implementation of the Entrepreneurial Operating System (EOS) in their company, aiming to enhance structure and leadership from within.

Newly promoted Gabi takes on the role of 'Functional Integrator,' guiding the company through EOS—a system designed to align team efforts towards common goals. The discussion touches upon the transformation of meeting dynamics and the introduction of clear company-wide objectives—emphasizing a balanced blend of accountability, growth, and the importance of fun in the workplace culture.

Listen in to uncover insights about adopting new business frameworks, overcoming organizational hurdles, and setting ambitious future targets while maintaining the friendly and engaging atmosphere that Jurassic Marketing is known for.

Welcome to Triceratalks with Justin Miller! This episode dives deep into the art of consistent lead generation and the significance of powerful referral networks. Discover how marketing and branding efforts can sustain businesses through attracting and maintaining lead sources.

Explore Real Stories and Strategies: Listen as Justin shares hilarious anecdotes, including Kevin's unexpected visit to a dinosaur museum and the transformation of a vintage van into a triceratops. These stories set the stage for understanding the value of consistent branding and unique marketing initiatives.

Key Insights on Lead Generation: Learn practical tips on creating a "lead gen machine" using direct mail and referral marketing, specifically tailored for small businesses. Justin explains the power of forming partnerships with parallel industries to consistently drive qualified leads.