In this episode Justin and Kevin unpack why low response rates (even 0.1%) can still be a huge win when you focus on dollars, lifetime value, and profitable client acquisition rather than vanity percentages.

They cover real-world examples, tracking methods (QRs, tracking URLs, phone numbers), lead quality vs. quantity, and the key metrics you should measure to decide where to spend your marketing resources.

This episode explains how marketing only starts the sale — the real money is made in how you handle inbound calls and follow-up. Justin Miller discusses common failures (poor phone scripts, unfriendly tone, no lead capture), the importance of call recording and coaching, and simple tactics to convert more leads.

Learn practical fixes: answer professionally, capture contact and pain points, schedule the next step on the call, record and review calls, and train your team to improve close rates.

This episode breaks down why modern attribution fails — how impressions, offline channels, long sales cycles, and siloed reporting hide the true impact of marketing. Jeff Greenfield explains ad stock, synergy, and why clicks alone don’t tell the whole story.

Learn practical steps to begin measuring attention (impressions), give campaigns time to work, and build a single source of truth or independent measurement so teams and finance can confidently allocate budget. Visit ProvaLytics for more on solving cross-channel attribution.