Justin Miller chats with EOS implementer Kristen Berry about how EOS brings clarity, accountability, and predictable growth to small businesses. They cover vision, traction, healthy teams, meeting rhythms, rocks (90-day priorities), and building an accountability chart.

Kristen shares practical timelines for seeing results, common pitfalls, and how an outside facilitator helps teams implement EOS effectively.

In this episode Justin Miller interviews personal injury attorney Zack Port about running and marketing a modern PI firm. Zack explains why his practice focuses on referral relationships (doctors, chiropractors, past clients, other attorneys) rather than billboards and heavy ad spending, and how direct mail and newsletters help nurture those connections.

They also discuss building trust without face-to-face interactions, managing a remote team with daily rhythms, adopting EOS (Traction) to scale, and practical steps for handing off leadership hats as the firm grows.

Justin Miller closes a workshop on direct mail strategy, outlining the "Jurassic Mail Trifecta": newsletters to build trust, referral letters to grow networks, and sales "raptors" that chase customers when the foundation is in place.

He explains how AI is making content cheaper and more common, which raises the value of real relationships and trust—something physical mail can deliver better than digital channels.

Costs are rising, but that shift can benefit businesses who invest now: as competitors drop out, well-executed direct mail stands out and can deliver stronger long-term ROI.