Host Justin Miller talks with Nick Loise of Sales Performance Team about shifting from pure marketing into sales—how direct mail and outbound calling can work together to generate meetings and close business.

They cover practical outbound strategy: defining your ICP, cold-calling scripts, key metrics (dials → qualified conversations → appointments), realistic activity targets, and persistent follow-up.

They also discuss sales management: daily huddles, call coaching, KPIs on display, hiring and incentivizing reps, and when to outsource or use targeted tech to improve results.

In episode 64 of Jurassic Marketing's Triceratalks, Justin Miller delves into the art of content creation, offering valuable insights for businesses looking to enhance their marketing strategies. This episode is packed with tips on overcoming writer's block, crafting engaging client newsletters, and maintaining consistent communication to build trust and boost results.

Explore the importance of personal, one-to-one communication and learn how highlighting client success stories can set your brand apart. Justin shares his expertise on utilizing industry news and tips, incorporating seasonal content, and the power of repurposing existing material to maximize reach and impact.

Whether you're navigating the challenges of creating meaningful content or looking to refine your newsletter strategy, this episode provides practical advice to transform your approach and connect with your audience on a deeper level.

In this episode of the Triceratalks podcast, Justin Miller dives into the direct mail marketing world and highlights the common mistakes that can undermine your campaign's effectiveness. Episode 63, aptly titled "Direct Mail Mistakes that Cost You Big," brings to light the pitfalls of targeting the wrong audience, running single attempts, poor design, and the lack of tracking mechanisms. Learn how to avoid these pitfalls by choosing the right mailing list, crafting compelling copy and design, and the importance of having a tracking mechanism to measure success.

Explore the journey of how to achieve the best ROI from direct mail strategies and understand the critical components that can make or break your campaign. With insights, anecdotes, and expert advice, this episode aims to empower entrepreneurs and marketers with the knowledge to improve their direct mail marketing tactics and avoid common industry errors. Whether you are a seasoned marketer or just starting, this episode is sure to offer valuable takeaways.