Xanthe Appleyard and I are back on the mic with your State of the Internet June report, where we try to make sense of WTF is going on in the internet each month.

Today's report includes:

• Jessi Jean's viral Yap Challenge and million-dollar launches — what makes offers go viral? How much did the role of FOMO play here? Plus, pricing strategy, timing, and the difference between viral content and viral offers. (Xanthe and I also share what we think our own viral offers could be!)
• Desire over data — Why do some creators like Kareem from Subway Takes deliberately ignore data? When are metrics actually useful vs. an armor? How much do you create for the love of the game over the numbers?
• Flodesk's AI Studio rollout — AI really is taking over and its latest target is Flodesk, a company near and dear to Xanthe's heart that's prompted quite the moral dilemma. Will we use it? For what? What does this mean for tech companies en masse, including the "smaller" ones?
• Plus, low-effort posting, personal diary content, and the surge in nostalgia — is this all in resistance to AI?

We discuss everything through the lens of online leadership, digital behavior, and modern philosophy.

You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off.

The internet is chaos — we'll help you make sense of it from our corner of it all.

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