In this episode of the Free Spirits Podcast, Lars Miller and David Gonzalez sit down with Julie Rhodes, founder of Kick Fizz and longtime beverage industry consultant, to explore what it takes to launch a differentiated brand in today’s crowded adult beverage space.

Julie shares why Kick Fizz focuses on low-dose, sessionable beverages that give consumers more control over their experience, and how she’s approaching the market with an online-first strategy before expanding into retail. From designing for multiple drinking occasions to creating products that are “fun without the fear,” Julie explains how Kick Fizz is carving out space in the functional beverages and beverage industry landscape.

You’ll hear:

• Why dose perception is subjective—and why options matter

• The role of education in helping consumers navigate cannabinoids and functional ingredients

• Lessons from moving from consultant to beverage operator

• How to clearly define your differentiators and target audiences in the beverage business

• The product roadmap for Kick Fizz, from day-and-night formats to new occasion-based releases

Whether you’re in the beverage business, tracking functional beverage trends, or looking to build your own brand, this conversation offers actionable insights on standing out, staying consumer-focused, and growing with intention.

#beverage #beverageindustry #functionalbeverages #adultbeverages #beveragebusiness