エピソード

  • How to design assumption-killing interview questions
    2025/12/03

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    We reframe user interviews as assumption-killing tools that reduce risk and reveal real behavior. We walk through desirability, viability, and feasibility, then show how to design hypotheses, ask better questions, avoid bias, and synthesize patterns that matter.

    • reframing interviews from validation to risk reduction
    • the big three risks desirability, viability, feasibility
    • pipeline from belief to hypothesis to question
    • behavior over opinions as the core signal
    • four evidence types past, present workflow, emotion, decision criteria
    • direct vs indirect questions and when to use each
    • avoiding leading language, hypotheticals, and founder energy bias
    • synthesis signals repeated pain, workarounds, delay, resistance
    • designing interviews that expose gaps rather than soothe egos


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    11 分
  • AI agents vs. traditional software: what’s the difference?
    2025/11/26

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    We trace the shift from passive tools to proactive AI agents and show why design now means building trust, boundaries, and clear goals. From memory controls to uncertainty cues, we map the guardrails that turn raw capability into a reliable collaborator.

    • hammer versus helper framing of agents
    • autonomy, adaptability, goal orientation as pillars
    • risks of fluent but unreliable systems
    • designer’s role as steering, brakes, and safety
    • memory scope, retention limits, and a forget button
    • designing for uncertainty, clarification, and escalation
    • moving from prompt tweaks to goal architecture
    • becoming a pilot, not a passenger

    Thanks for listening to Juicy Talks.

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    8 分
  • The Trust Builder framework
    2025/10/26

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    We share a practical framework for building trustworthy AI products and apply it to Joy, an agent that plans a full concert trip. Five pillars—competence, transparency, predictability, alignment and resilience—turn hesitant users into confident delegators.

    • the shift from usability to trust as the primary interface
    • the origin story of the trust builder framework
    • competence through clarification, confirmation and visible progress
    • transparency with leading reasons, process breadcrumbs and trade-offs
    • predictability via stable flows and user control
    • alignment with honest upsells and labeled sponsorship
    • resilience with plain-language errors, recovery paths and saved state
    • a final provocation on radical honesty as competitive edge


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    19 分
  • Designing under pressure: How to stay focused with tight deadlines
    2025/10/11

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    We dig into the paradox of moving fast while thinking deep and show how impact—not urgency—should dictate your depth. Tune, Lock, and Cut form a practical toolkit to manage energy, focus on what matters, and remove friction so you deliver great work under pressure.

    • naming internal, external and systemic pressure sources
    • reframing speed and depth as modes you shift with intent
    • using an impact–urgency–alignment matrix to set depth
    • avoiding depth debt on high-impact, low-urgency work
    • adopting Tune to manage energy and agency
    • adopting Lock to externalize chaos and commit
    • adopting Cut to declutter systems and handoffs
    • turning “not now” into strategic stewardship
    • concrete first steps to apply one framework this week

    Start small. Look at your current project or workload this week. What’s your biggest pressure point right now? Identify that main friction point. Then see which framework tune, lock, or cut seems like the most direct answer to that specific problem. Try implementing just that one framework systematically. And see what happens.


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    14 分
  • How designers stay valuable when AI creates everything
    2025/10/06

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    We reframe the designer’s role from maker to curator as AI floods the canvas with options. Judgment, empathy, and intent become the edge—trained through deeper study, cross-disciplinary inputs, constraints, and deliberate AI drills.

    • the shift from execution to curation
    • why AI averages while humans define intent
    • taste as professional judgment, not preference
    • empathy and emotional tone as design levers
    • the five methods to train judgment
    • constraints and variable isolation to learn faster
    • the “one of twenty” AI drill to sharpen decisions
    • trusting the gut and naming what feels off
    • competing on discernment, not speed


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    9 分
  • The simple way to align UX with business goals
    2025/09/25

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    Ever walked out of a strategy meeting feeling like just a "pixel pusher" rather than a strategic partner? That frustration defines the modern designer's experience. While mastering usability and aesthetics is crucial, the next frontier—the one that unlocks real influence—is understanding business viability.

    The Business Model Canvas (BMC) serves as the critical bridge between design execution and strategic business thinking. This elegant, single-page visual blueprint describes how companies create, deliver, and capture value through nine interconnected building blocks. When designers understand this framework, conversations transform from subjective debates about aesthetics to objective discussions about features that drive lifetime value or reduce expensive support costs. According to McKinsey research, companies tightly integrating design with business strategy see revenue growth 32% higher than their peers.

    The BMC divides neatly into customer-facing elements (Customer Segments, Value Propositions, Channels, and Customer Relationships) and behind-the-scenes operations (Key Activities, Resources, Partnerships, and Cost Structure). Using our fictional food delivery app "QuickByte" as an example, we explore how each block directly impacts UX decisions—from designing for multiple customer segments with divergent needs to creating internal tools that reduce operational costs. The transformation happens when designers ground every decision in these strategic blocks, moving from saying "users will love this color" to confidently stating "this design refinement reduces trial abandonment by 15%."

    Ready to elevate your influence? Try using AI tools to simulate business empathy by prompting them to act as your product leader. Or better yet, grab coffee with an executive and sketch your company's BMC together on a napkin. The best designers don't just create great experiences—they create experiences that actively build great businesses. What block of the BMC could your designs strengthen today?

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    12 分
  • 4 steps to inclusive and effective design collaboration
    2025/09/11

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    Ever caught yourself zoning out during your third Zoom meeting of the day, or waiting endlessly for feedback that never arrives? You're not alone. The modern workplace has trapped us between two frustrating extremes: the exhaustion of back-to-back meetings where the loudest voices dominate, and the isolation of asynchronous work where momentum dies and connection fades.

    The secret to breaking free lies in a powerful framework that transforms how teams collaborate. Rather than choosing between synchronous energy and asynchronous depth, this approach intentionally combines both to create something better than either alone. Through a four-step process—spotting symptoms of imbalance, clarifying your collaborative purpose, designing intentional workflows, and building sustainable habits—teams can create a rhythm that energizes rather than drains.

    This balanced approach yields remarkable results. Teams experience greater creativity as ideas benefit from both independent thought and live refinement. Documentation improves naturally, creating clarity and alignment. Quieter voices find space to contribute meaningfully while maintaining the connection of real-time interaction. Most importantly, teams report significant drops in burnout alongside increases in innovation and satisfaction. Organizations like PepsiCo have even achieved three times faster project delivery by implementing these principles.

    Ready to transform how your team creates together? Start small—try replacing one regular meeting with an async brainstorm followed by a focused sync session. Experiment with different rhythms until you find what works for your specific team. Share your experiences and challenges as you build a more human, effective way to collaborate in our increasingly hybrid world.

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    12 分
  • The future of interfaces: smarter, not invisible
    2025/09/09

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    The battle lines are drawn in one of tech's most fascinating debates: will user interfaces vanish entirely as AI advances, or are they more essential than ever? While tech luminaries like former Google CEO Eric Schmidt envision an "invisible future" where voice commands and AI assistants eliminate screens altogether, designers and researchers are pushing back hard against this seductive but potentially flawed vision.

    This deep dive explores why the "disappearing interface" concept appeals to so many – the promise of effortless, magical technology that just works without learning curves or friction. Voice and chat interfaces are gaining ground rapidly, with predictions that conversational AI will soon dominate customer service. The vision seems clear: technology that blends seamlessly into our environments, responding naturally to our needs.

    Yet this future collides with fundamental human needs for trust, verification, and control. As we unpack the alternative vision – not interface elimination but interface evolution – we discover how crucial visual feedback becomes as AI systems make increasingly important decisions. From healthcare to transportation, the evidence shows people trust AI significantly more when they can see what it's seeing and why it's making recommendations. Invisible systems create anxiety and limit adoption, while transparent interfaces build confidence.

    The accessibility implications are equally troubling. Voice-only approaches exclude deaf individuals and fail in both noisy environments and situations requiring silence. They place heavy cognitive burdens on users who must remember exact commands rather than seeing options clearly displayed. Perhaps most concerning, invisible interfaces risk undermining our sense of agency – that crucial feeling of being in control rather than being subtly guided by hidden algorithms.

    Through examples like GitHub Copilot, Tesla's Autopilot display, and Gmail's Smart Compose, we see the true potential: interfaces becoming smarter, more adaptive companions that enhance human capabilities rather than replacing human involvement. The future isn't about choosing between voice or visual, but skillfully blending interaction modes to create experiences that adapt to different contexts while maintaining transparency and user control.

    What kind of interfaces will we need to ensure increasingly powerful AI systems remain truly human-centered? How do we design for clarity, control, and inclusion in this next era of technology? These questions will shape not just our devices, but our relationship with the intelligent systems that increasingly surround us.

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    9 分