『Juan Side of the Story』のカバーアート

Juan Side of the Story

Juan Side of the Story

著者: Juan
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Juan has been involved in sales and marketing for over 25 years, having worked for Fortune 500 companies for a decade and then as a marketing professor for the past 15 years. Juan teaches a variety of marketing courses now- everything from basic principles to marketing strategy, from research to advertising, from sales to promotion, and even international business. In this podcast along with his co-host Ernesto, Juan will engage with listeners in a weekly podcast on a variety of topics and will cover not only modern business topics, but aspects such as travel, cars, money, food, drinks, movies, music and definitely the arts. Ultimately though, Juan and Ernie want to share some experiences and knowledge with listeners in a fun, creative, and engaging environment.Copyright 2022 All rights reserved. マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
エピソード
  • OOO! That’s a bingo!!! (Miami)
    2023/08/10

    The 6th episode comes to you from scenic Miami where Juan and Ernie have found some great drinks, some amazing cars, and great beach scenery. And what better city to discuss the concept of culture in marketing? With cultures and potential biases as the backdrop, consumer behavior, languages, and micromarketing are all discussed. And as a career tip, the idea of sending clear messages and avoiding miscommunication is also reviewed. Gloria Estefan and "Mr. 305" lend some color to the episode.

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    1 時間 13 分
  • This isn’t the real Caesar’s Palace, is it? (Las Vegas)
    2023/07/13

    Episode 5 finds the boys spending their last few days of a 9-month stay in “sin city.” Ending their lengthy trip, Juan and Ernie discuss their latest venture and how it relates to Hollywood. As always, food, movies, and music are discussed, and Juan gives a shoutout to a DJ from his hometown of El Paso. Because they are in Las Vegas though, Juan and Ernie take the opportunity to talk about promotions and branding, including the origins of one of the most successful campaigns of all time- the branding of Las Vegas and the tagline, “What happens in Vegas, stays in Vegas.”

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    1 時間
  • I’m the king of the world!! (Albuquerque)
    2023/07/11

    For this 4th Episode, Juan and Ernie take a trip to Albuquerque, New Mexico to visit the Annual Balloon Festival, and then discuss Amazon, customer service, and customer expectations. Consumer behavior, sales, retailing, and even investments are also brought into play. As always, music and movies are reviewed and an interesting song from 1970 is the contest winner. The guys continue to look for an intern as well.

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    1 時間 6 分
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