Joy as Counterculture: Building Quiet Climate Influence with Andrea Learned
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Joy as Counterculture: Building Quiet Climate Influence with Andrea Learned
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Andrea Learned, a Climate Influence Catalyst, writer, and podcast host, joins Kim Allchurch Flick for a conversation about using joy and curiosity as a countercultural way to build climate influence.
Learned traces her “windy” path from public relations and marketing to women (including co-authoring “Don’t Think Pink”) to sustainable business studies and climate leadership, emphasizing authentic personal visibility over PR-driven messaging.
She advocates small, joyful shifts—“veer” plant-based, try biking or e-cargo bikes, reduce plastic, rethink recycling, and restore native habitats—as subtle one-to-one influence that can spread through networks and policymaking.
The conversation highlights innovations like compact detergents, balcony solar, and regenerative land efforts, and draws inspiration from figures like Bill McKibben and Jane Goodall. Learned shares where to find her (Blue Sky, Substack, LinkedIn) and previews her upcoming podcast, “Name and Fame.”