Picture this: A room full of 5 yr olds listening to 'Golden' - when that three-part harmony hits... their little faces lit up - they could feel the harmony (and I got about 1000 cool points from my kids for being the mum who not only came in for career day, but managed to work KPop Demon Hunters into my presentation about Colour Psychology)

If your visual brand is as on-point right now as the Huntr/x high-notes - customers are doing the exact same thing as those kids. They're lighting up in your funnels, on your website and in your social feeds.

But how do you know if you're peddling visual harmony or discord?

In today's episode, I'm breaking down why some brands make you feel instant trust while others make you want to close the tab (even though you probably can't quite explain why).

• The neuroscience of how your brain processes visual harmony (and why your brand should care)
• What Gordon Ramsay and fine dining can teach us about brand consistency
• The five elements I adjust most often in Design Time hot seats (and how to audit yours)
• Why mixing colour groups creates the same discomfort as notes out of tune
• How to identify visual discord in your brand using the "scramble test"
• Real metrics: why harmonious brands show higher conversions, longer time on site, and better word-of-mouth
• The biggest harmony pitfalls facing most Founders, and how to fix them

LINKS FROM TODAY:

• Starling Bank rebrand analysis: https://www.tiktok.com/@joyfirstworld/video/7550797369546198294
• Free Brand Personality Quiz: https://go.jnicholesmith.com/quiz
• Book a Call to talk about your rebrand: https://go.joyfirstworld.com/branding
• DM me on Instagram: https://www.instagram.com/jnicholesmith

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Picture this: I'm VP of brand at a tech startup, locked in a battle with our UI/UX designer over whether our app's greys should be warm or cold. She's insisting on blue-based greys: Apple does it, all the big tech brands do it, so obviously it's correct for technology, right? Wrong.

And today I'm going to de-code for you why this seemingly insignificant detail reveals everything you need to know about colour psychology.

• What happens in your mind with colour before your cognitive mind analyzes anything
• The four groups of colour and how they correlate with personality types (with the exact science behind it)
• How to choose colours strategically based on psychology, not just preference
• Why certain colour combinations create delicious harmony while others trigger instant distrust
• The critical questions to ask before choosing any colour for your brand
• Real examples of brands getting colour psychology right (and catastrophically wrong)
• Why it's so important to stick to colours from one 'group' to get the results you want with your brand
• The psychology behind every major colour from brown to pink (including which one to avoid entirely)

• Free Brand Personality Quiz: go.jnicholesmith.com/quiz
• Tara Lynn & Co. photography (sunshine brand example)
• Janna Scharfenberg website (seaside brand example)
• The Ad Girls rebrand: theadgirls.com (fireside brand example)
• Natalie MacNeil website: nataliemacneil.com (fireside brand example)
• Dr. Romie Mushtaq - Busy Brain Cure book
• Starling Bank rebrand breakdown (mentioned)
• Dealing with Whiteness podcast series (previous season)
• Color psychology resources and tools
• Book a strategy call with Nic
• Super Bloom program information
• Color Joy program

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As a serial entrepreneur as well as a branding expert, I've always had extremely high standards for how, where and when brand is worth investing in... and extremely high expectations for the kind of return I want to see on that investment.

I've always bent over backwards to create this for my clients - but it always felt like 're-inventing the wheel' each time... a long, painful process for me and them, that always resulted in something fantastic, but often no one could really explain why it was great, or how we got there. As someone who loves science, systems and repeatable successes, that was never good enough for me.

When I did a Masters in Marketing I thought for sure I'd find the missing link, the secret, the guarantee. But no. It wasn't until I got certified in Applied Colour Psychology that I found the answer, the key to creating visuals with more predictable impact on behavior...

What if I told you that your brand, just like you, has a personality? A frequency. And what if there was a predictable, repeatable, profound framework for you to understand and lean-in to that personality and get better results in every metric that matters to your business?

Today I'm sharing the breakthrough that transformed how I build brands and why it might be exactly what you've been searching for. We're diving into the psychology behind brand personalities. I'll introduce you to the four personalities and show you how when you find yours, and build your brand in exclusively that vibe, you can create more solid and predictable emotional responses in your customer (which as you know, is the key to driving purchase).

You'll discover how to reveal your brand's natural frequency, learn why trying to force a personality that isn't authentic or aligned creates problems (and how to fix it), and you'll hear how to audit your current branding for psychological consistency.

• Daily Mail Article Quoting me about Ellen DeGeneres' Farmhouse
• Starling Bank's Rebrand: Long Version | Short Version
• Joy First Founder's Circle
• Colour Brand® Colour Psychology Method overview
• Personality Type Quiz
• Joy First® Brand Assessment
• Super Bloom® branding client case studies

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