In this episode of CMO Journeys, Christian Banach speaks with Josh Churnick, Chief Marketing Officer of Vertex Service Partners, about building marketing systems that are accountable, measurable, and built to scale. Drawing on a career that spans entertainment, consumer brands, insurance, and home services, Josh shares why he was drawn to categories where marketing performance can be clearly proven through results.

What the Conversation Covers
• Josh’s path from early digital audience building in music and media into performance-driven leadership roles in home services
• Why he believes great marketing should be judged by what works for the customer, not by internal opinions or creative preferences
• What changes when marketing moves from supporting a single brand to helping scale a growing platform of regional brands
• Why data quality, reporting infrastructure, and alignment with contact center operations are essential to marketing performance
• How Josh evaluates agency partners, including the importance of transparency, attribution, and real operating knowledge of the home services category.

Guest Bio
Josh Churnick is Chief Marketing Officer at Vertex Service Partners, where he leads marketing for a growing platform of residential exterior service brands. His background spans digital media, consumer products, insurance, and home services, giving him a practical perspective on brand building, performance marketing, and the operational systems required to drive measurable growth.|

About the Podcast
CMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.