Jordan Rogers on the Golf Culture Wars
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Jordan Rogers on the Golf Culture Wars
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There’s perhaps no better person in media to discuss This Week in Golf Brand Turmoil than Jordan Rogers, former Nike executive and all-around golf guy. This was a great conversation and we explored so much within a recently disrupted industry. Topics! Include!
* The Good Good Callaway ad controversy and why it exploded
* How chronically online advertising escapes its intended audience
* The YouTube formula of chasing trends, titles and thumbnails
* Why golf’s old guard resents the YouTube golf boom
* Why mediocre golfers (Like LeBron) can become enormous golf stars
* Should Good Good co-founder Garrett Clark have apologized
* Why golf media and YouTube present two different Bryson DeChambeaus
* We dare discuss the “golf hotties” of Instagram: The strange economics and audience dynamics of female golf influencers
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