PFL CEO John Martin joins 'The Game Plan's Giancarlo Aulino to discuss all things PFL.During the interview, John talks about his first year as PFL CEO, AJ McKee, PFL media rights deal, PFL New York, Usman Nurmagomedov's future with PFL, Dakota Ditcheva, when he hopes to take PFL to Canada, The interview was conducted on Monday, June 1, 2026. Chapters:0:00 Intro0:45 First year as PFL CEO and changes made2:16 AJ McKee's return to featherweight 4:25 PFL's media rights deal and distribution6:15 What he's learned from his previous role and applied to PFL8:03 Usman Nurmagomedov's future with PFL10:28 Dakota Ditcheva's star power and PFL flyweight division12:32 Potential Dakota Ditcheva vs. Liz Carmouche fight13:05 Whether PFL needs to rebrand in order to be successful14:20 Whether PFL will host an event in Canada soon15:00 Determining which markets PFL hosts events in17:10 Advice he would share to his younger self18:33 ConclusionArticles up on Heavy.com:https://heavy.com/sports/ufc/john-mar...https://heavy.com/sports/ufc/john-mar...SportsBoom.us:https://www.sportsboom.us/interviews/...Subscribe to our channel and check out our past interviews and content. Check out our content and merch on our Millions.co page:https://millions.co/the-game-planFollow The Game Plan on social media:Instagram - @thegameplan_tgp X - @TheGamePlanTGP Facebook - @TheGamePlan