Life, Science, and Marketing Podcast: Episode 14

Guest: John Kennett, Director of Global Marketing, Brand & Solutions at Forte

John's Background:

• 20+ years in marketing roles across the life sciences industry
• Previous companies include Medaxial, Covance, Envigo, and Labcorp
• Originally studied electronics engineering and made a transition into marketing
• Masters degree in psychodynamic psychotherapy

Key Discussion Points:

• Enjoyment of constant innovation and progress in the life sciences industry
• The importance of storytelling to make complex science understandable
• Building bridges between science and marketing through curiosity and conversations
• Orchestrating marketing messages across teams for clarity and harmony
• Balancing business priorities while still focusing on people

Key Quotes:

• "Our ability to have a strong working culture means that we ought to be thinking about how we compliment one another rather than compete with one another."
• "Go ask dumb questions, because there's no way that I could know everything even people with a doctorate in bioscience don't know everything about someone else's specific research area."
• "Culture eats strategy for breakfast - if you've got a good culture in place, then you can have the best strategy in the world, but if you don't have the culture to deliver on that strategy, forget it."