John Gregory-Smith - The brutal truth about cookbooks and social media!
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In this festive episode of The Go-To Weekend, Kate Austen is joined by bestselling author and content creator John Gregory-Smith for a Christmas catch-up packed with food, family and unfiltered conversation. Over questionable mulled wine, John cooks harissa beef meatballs with giant couscous from his new book The Greatest Tray Bake Cookbook Ever, sharing why tray bakes still matter, how convenience has reshaped modern cookbooks, and why slow cooking deserves more respect.
The chat moves from publishing pressures and social media algorithms to John’s unconventional route into food, including an early stint at Gordon Ramsay’s Royal Hospital Road. He reflects on the realities of Michelin kitchens, the boredom behind the brilliance, and how content creation has become a full-time business driven by luck, repetition and relentless self-editing. There is frank discussion about online backlash, cultural ownership, and the emotional toll of chasing performance in an unpredictable digital landscape.
Christmas traditions take centre stage as John shares his late-night family feasts, buffet-style turkey strategy, and Boxing Day curry ritual, alongside tips for stress-free hosting. The episode wraps with quick-fire recommendations on London culture, late-night eats, date spots, festive outings and foodie weekends, all delivered with humour, warmth and plenty of juicy meatballs. A relaxed, funny and honest way to round off the year.
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