Pull up a chair at the kitchen table, because this week Luke Consiglio is joined by Joe Moruzzi, the man behind one of the UK’s most beloved dessert brands and a story that’s as heartfelt as it is inspiring.

From humble beginnings to viral success, Joe opens up about what it’s really like to build a business in the fast-paced world of sweet treats. With more than 2 million followers across social media, his journey might look like an overnight success, but behind the frosting and fanfare lies a tale of perseverance, family, and finding balance when life throws you both blessings and heartbreak.

In this candid conversation, Joe reflects on the joy and challenges of growing up in a close-knit family, the lessons he learned from his late father, and how those roots shaped his approach to business and creativity today.

He doesn’t shy away from the struggles either, speaking honestly about the pressures of entrepreneurship and the tough realities of the dessert industry.

This episode is raw, real, and deeply human, a blend of laughter, reflection, and inspiration served straight from the heart. Whether you’re passionate about family, food, or following your dreams, Joe’s story will leave you moved, motivated, and maybe just a little hungry.

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