Jim Oostdyk on the Adventure of Business, Family, and History
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Jim Oostdyk on the Adventure of Business, Family, and History
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Overland Journal Podcast host Scott Brady interviews Jim Oostdyk, founder and president of OK4WD, discussing his nearly 47 years in the four-wheel-drive industry. Jim shares the origins of OK4WD, which began in 1979 after he rebuilt his rolled Jeep, growing from a small garage to one of the country's most respected off-road shops. The episode covers the company's evolution, including demonstrating capability to customers, importing overseas products, and moving into product design and manufacturing with his son Rin and long-tenured staff. Jim also discusses mission and adventure travel with his children in Ghana, Haiti, and South Africa, his interest in the Edison "Vagabonds," partnerships with Mountain State Overland, and support for accessible off-roading. He concludes with valuable advice on perseverance, humility, and surrounding yourself with great people.
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