When Jennifer Ruiz tells people she makes paper flowers, they say "how cute." Then they see her four-foot installations for Valentino and L'Oreal and the reaction shifts to "oh." She works as a caregiver from 10:30pm to 6:30am, comes home to take her son to school, then creates massive floral installations on four hours of sleep. She's exactly at the financial breaking point where her business income matches her caregiver income. Not above it. Not below it. Right there.

What You'll Learn:

Why "paper florist" gets a different reaction than "I make paper flowers"

How she learned to create giant flowers by watching YouTube tutorials in Russian and Korean

The language kit she created so crafters can speak corporate to luxury brands

Why her rental flowers (which last three years) are her biggest money maker

How the paper florist community shares leads and pricing instead of competing

What it's like to keep 80% of your business details stored in your head

Why flowers became her escape and healing during a difficult time in her marriage

About Jennifer: Jennifer Ruiz is a paper florist based in California who creates massive floral installations for luxury brands and weddings. She teaches monthly classes and is working toward running Petal Loft full-time.

Links:

Discover your To-Do List personality: thetodoshow.com/quizJennifer's Instagram: https://www.instagram.com/petal_loft/?hl=enMore episodes: thetodoshow.com