Jen Cryder: Why AI May Force CPA Firms to Be More Human | Gear Up for Growth
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Jen Cryder: Why AI May Force CPA Firms to Be More Human | Gear Up for Growth
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Relationships, Not Technology, Will Define Success.
Full show notes here
Gear Up for Growth
With Jean Caragher
“More than anything else, I think CPAs have this incredible opportunity right now to redefine our relevance in the future,” Jennifer Cryder, CEO of the Pennsylvania Institute of CPAs, says in the new episode of Gear Up for Growth with host Jean Caragher. “What CPA meant for the last hundred years was relatively static. All of that has changed.”
MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | MORE Gear Up for Growth here | MORE CPA Trendlines Streaming Network here
Cryder says that the profession is at a pivotal moment. While artificial intelligence and new market entrants are transforming service delivery, Cryder stressed that the profession’s true competitive advantage lies in human connection.
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CPA Trendlines - Gear Up For Growth_wJean Caragher_Ep 65 - Jennifer Cryder