What’s the secret to growing your business through word of mouth in today’s market? In Part 1 of this keynote session from the 2022 Live Unreal Retreat in Traverse City, internationally recognized marketing expert Jay Baer breaks down the proven strategies behind customer experience, referrals, and organic business growth.

Jay Baer is a New York Times bestselling author, Hall of Fame keynote speaker, and business growth consultant who has advised more than 700 brands including Nike, Salesforce, and Oracle. In this powerful keynote presentation, Jay explains how businesses can create consistent referral opportunities by building intentional customer experiences that naturally generate conversations.

In Part 1, Jay covers:

• The difference between proactive vs. reactive word of mouth
• Why most businesses misunderstand referrals and customer advocacy
• His step-by-step recipe for creating proactive word of mouth
• How “Talk Triggers” help businesses stand out in crowded markets
• The 4 requirements every successful Talk Trigger must have
• Customer experience strategies that drive repeat business and referrals

If you want to grow your real estate business, brand, or company through authentic marketing and customer experience, this episode delivers actionable insights you can apply immediately.