On this episode of the James Loud Podcast, we sit down with Jason Washington, founder of Plants Over Pills and the visionary behind Kulture. From Division 1 football to building multi-state businesses, Jason’s journey is one of resilience, reinvention, and purpose.Jason shares his raw story, from becoming one of the largest providers in Montana’s early medical market to facing federal raids, prison time, and rebuilding his life from scratch . What came out of that experience is a mission-driven approach to business, focused on education, community impact, and helping people move away from dependency on pharmaceuticals toward plant-based alternatives.We dive deep into the creation of Plants Over Pills, a brand designed to challenge the status quo and spark real change. Jason breaks down the strategy behind building meaningful brands in a crowded market, why purpose matters more than hype, and how initiatives like scholarship funding for addiction recovery are being integrated directly into the business model. This is entrepreneurship with intention, not just profit.From industry realities and market struggles to legacy, fatherhood, and personal growth, this episode goes far beyond business. It’s about perspective, accountability, and building something that actually matters.Subscribe for more real conversations with founders, operators, and innovators shaping the future.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Plants Over Pills:Instagram: https://www.instagram.com/plantsoverpills/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.