James Petts - Proud Phoenix Club
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James Petts - Proud Phoenix Club
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このコンテンツについて
In this episode, we sit down with James Petts, founder of Proud Phoenix Club, a powerful mental strength clothing movement born from his personal journey with Crohn’s disease. James shares how his own struggles with health, resilience and self-belief led him to create a brand that stands for courage, authenticity and community.
From hoodies and beanies to purpose-driven product lines, each Proud Phoenix Club item represents a specific mindset and value designed to empower those who wear it. James also opens up about the role of social media in building real connection, using his platform to document the highs and lows of his journey and inspire others to keep going.
With a bold mission to help one million people through his clothing and content, and a commitment to donate 10% of profits to mental health charities, this episode explores the heart behind the brand, the challenges of building a purpose-led business, and what the future holds, including new product lines and collaborations with local businesses to promote mental wellbeing.
A raw, honest and uplifting conversation about turning adversity into impact.