Is your business falling for the biggest myth in AI right now?

In this episode of the Go-To-Market Podcast, Dr. Amy Cook, CMO and Co-Founder of Fullcast, talks with Jacob Andra, CEO of Talbot West, about what AI can and cannot do for your business.

His take? AI is not the Ozempic of business efficiency.

Real AI transformation requires strategy, data readiness, change management, and a clear-eyed understanding of what these tools actually do.

In this episode, you'll discover:

• Why most AI advice you're getting is dangerously biased

• What "magical thinking" about AI looks like and how to spot it in your organization

• Why AI is a narrow set of tools, not a business transformation solution on its own

• How Talbot West helps companies cut through the fog of war and prioritize AI adoption realistically

• The people, processes, systems and data framework for evaluating AI opportunities

• Jacob's top practical tips for evaluating AI tools, including his favorite large language model right now

• How to set up an AI advisor for your specific business in minutes

Whether you're a business leader, entrepreneur, or operations executive trying to figure out where AI actually fits in your growth strategy, this episode will save you time, money, and a whole lot of frustration.

The Go-To-Market Podcast is hosted by Dr. Amy Cook, CMO and Co-Founder of Fullcast, where she sits down with top business leaders to explore the strategies, tools, and mindsets driving growth in today's market.

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Comment below — what's your biggest AI challenge right now?