エピソード

  • Getting the Right Niche Feedback (And Why it Matters)
    2024/09/11

    Getting feedback is essential for shaping a successful niche, but not all feedback is created equal. In this episode, we’ll dive into why getting objective, constructive feedback is crucial—and how the wrong input even when it's well-intentioned can hold you back.

    We’ll explore:

    • How to find quality feedback that’s aligned with your stage of business,
    • The criteria for choosing the right people to provide feedback,
    • The types of feedback that are helpful, and
    • How to receive feedback that will ultimately attract your soulmate clients.

    Whether you’re just starting out or refining an established niche, understanding how to leverage feedback can transform your business. Tune in and learn how to seek out the kind of feedback that leads to clarity and growth.

    Thanks for tuning into It's a Niche Podcast!
    Make sure you subscribe to never miss and episode.
    Apple Podcast | Spotify | All Other Players

    If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com
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    16 分
  • Less Marketing? It's Possible with Niching
    2024/09/03

    In this episode, we explore how having a clear niche can significantly reduce the amount of marketing you need to do. By honing in on a specific problem and audience, you become an expert, building trust with your best-fit clients. Plus your message becomes easy to understand—and even easier for others to share. We’ll dive into how niching amplifies word-of-mouth marketing and how it leverages others' networks to spread your message without you.

    Thanks for tuning into It's a Niche Podcast!
    Make sure you subscribe to never miss and episode.
    Apple Podcast | Spotify | All Other Players

    If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com
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    12 分
  • Your Gifts and Skills in Your Niche
    2024/08/27

    In this episode, we dive into the fourth and final element of creating a congruent niche: your unique gifts and skills. Your natural talents, traits and values are powerful tools that can set your niche apart and help you connect deeply with your soulmate clients.

    We’ll highlight the importance of identifying and highlighting your unique strengths to craft a niche that is true to who you are and makes you want to show up to your business. We'll also discuss the importance of integrating your personal values into your business, ensuring that your niche reflects what matters most to you.

    This isn’t just about standing out; it’s about standing true.


    Thanks for tuning into It's a Niche Podcast!
    Make sure you subscribe to never miss and episode.
    Apple Podcast | Spotify | All Other Players

    If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com
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    14 分
  • How Your Past Can Shape Your Niche
    2024/08/20

    Your past experiences can hold the key to creating a niche that’s a genuine reflection of you. In this episode, we explore the third element of building a congruent niche: bringing your history and whole self into your business.

    We’ll dive into the challenges and rewards of integrating your personal story into your niche, from confronting feelings of shame and imposter syndrome to harnessing the unique expertise that comes from lived experience. You’ll discover how your history can provide a roadmap for helping others and why authenticity is your greatest asset in marketing and connection.

    Whether you’re reluctant to share your story or eager to embrace it, this episode will encourage you to turning your past into a tool for building a niche that resonates.

    Tune in to learn how to bring your story into your niche and create a business that’s not only successful but also deeply aligned with who you are and where you're from.

    Thanks for tuning into It's a Niche Podcast!
    Make sure you subscribe to never miss and episode.
    Apple Podcast | Spotify | All Other Players

    If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com
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    16 分
  • The Importance of Niching
    2024/08/13

    Join me for the inaugural episode of It’s a Niche Podcast, where we chat about the vital role of niching. This episode is perfect for coaches and healers who struggle with marketing.

    In this episode, we dive into:

    • My personal journey from a reluctant marketer to embracing a safe approach to marketing.
    • How avoiding niching can create even more challenges
    • The impact of niching on attracting your clients, building your business and beyond

    We’re changing the world over here y’all. Get in and listen!!

    Episode shownotes here.


    Thanks for tuning into It's a Niche Podcast!
    Make sure you subscribe to never miss and episode.
    Apple Podcast | Spotify | All Other Players

    If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com
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    11 分
  • Why Niching Isn't About Demographics
    2024/08/13

    In today’s episode, we tackle one of the biggest myths about niching: the idea that it means choosing a smaller demographic. Spoiler alert—it doesn’t!

    I’m share my point-of view that niching is actually about the specific problem you solve, not who you think your target audience is. We'll dive into why focusing solely on demographics can lead to frustration and wasted effort.

    Then we’re gonna illustrate the importance of problem-focused niching with real-life examples and explain how this shift can help you attract your soulmate clients.

    If you want more about how the niche is the problem, check out my Free Niche Kit. You'll get an hour-long masterclass and a worksheet filled with my best questions to help you get started. Find it at www.itsaniche.ca

    Shownotes available here.

    Thanks for tuning into It's a Niche Podcast!
    Make sure you subscribe to never miss and episode.
    Apple Podcast | Spotify | All Other Players

    If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com
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    12 分
  • You Don't Need a One-Sentence Niche
    2024/08/13

    Let’s debunk the myth that you need a perfect niche statement to start sharing your work and attracting your ideal clients, mmm k? The pressure to get it just right can be paralyzing and keep you from moving forward.

    Today we’re getting into:

    • The misconception that niching requires a flawless one-sentence statement.
    • Practical advice on where to start sharing your niche, no matter how many sentences you have.
    • How embracing progress over perfection can lead to a clearer and more compelling niche over time.

    Listen in to discover how you can start sharing your work now, refine your niche through your interactions and attract your people for your unique offers.

    Shownotes available here

    Thanks for tuning into It's a Niche Podcast!
    Make sure you subscribe to never miss and episode.
    Apple Podcast | Spotify | All Other Players

    If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com
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    12 分
  • Niching Without Feeling Boxed In
    2024/08/13

    If the thought of niching makes you feel boxed in, you're not alone. Many coaches, healers, and online service providers worry that defining a niche will limit them and stifle their freedom - it couldn’t be further from the truth.

    In this episode, I’m busting four common misconceptions that I see are the root of this idea that niching means being pigeon-holed:

    • Niching means narrowing down on demographics
    • I have to niche my business
    • Once I choose a niche I have to stick with it
    • Niching will limit me

    Tune in to discover how niching can bring clarity and focus to your business without boxing you in. It’s time to redefine what it means to niche and embrace the flexibility it can offer.

    Shownotes available here

    Thanks for tuning into It's a Niche Podcast!
    Make sure you subscribe to never miss and episode.
    Apple Podcast | Spotify | All Other Players

    If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit courageousmarketing.substack.com
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    16 分