If you’re trying to grow a business with your podcast, vanity metrics aren’t gonna cut it. You need to know who’s paying attention and why.

Here’s how you figure that out:
Watch what people do. Look at your LinkedIn feed. Who’s liking your clips? Who’s DMing you about that episode you dropped last week? Who’s showing up to calls already quoting your show?

That’s your audience. And you need to write their names down.

Even a simple spreadsheet will do. Just start labeling who’s engaged. Then get smarter. Drop a lead magnet in your next newsletter. Use booking links with tracking. Ask simple qualifying questions in your intake forms.

And when you get a response? Loop that back into your next post, next episode, next pitch.


Chapters

00:00 – Why Downloads Mislead
01:58 – Your Total Audience, Not Just Platforms
03:13 – Look, Label, Loop Framework
06:32 – CRM, Newsletters, and Tracking Signals

===

📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter → https://sbxproductions.com/the-sbx-newsletter/

📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/

📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/

🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We sat down with Rob Jager to talk about the kind of sales that feel good, for you and for the people you’re selling to.

This conversation is all about alignment. Not tactics. Not manipulation. Just honest, effective strategies for helping people say yes to the right thing.

We covered how to tailor your sales approach using DISC profiles, how to identify the way someone processes information (visual, auditory, or kinesthetic), and how to guide people through decisions without pushing them.

There’s also a deep dive into how this applies to b2b podcasting, podcast guest booking, and using your podcast marketing strategy to drive leads and close deals naturally.

Connect with Rob -

Facebook: https://www.facebook.com/theslowpitch

X (Twitter): https://x.com/theslowpitch

Instagram: https://www.instagram.com/theslowpitch/

YouTube: https://www.youtube.com/@theslowpitchpodcast

===

📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter → https://sbxproductions.com/the-sbx-newsletter/

📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/

📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/

🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You hired a podcast editor. Maybe even a full production team. Your show sounds amazing. The visuals are slick. Everything looks right... except for one thing:

Nobody’s listening.
Nobody’s buying.
And your ROI is trash.

In this episode of It’s Not Just Talking, I break down the #1 trap that kills branded podcasts, pouring money into production with no strategy to back it up. Because great editing doesn’t grow your business. A smart, aligned podcast strategy does.

We’ll cover:

The real reason most branded shows flop

Why hiring a podcast editor might be a waste of money

What to actually invest in if you want a podcast that gets clients

This is for any business owner tired of throwing money at a show that’s not delivering. You don’t need “better production.” You need a plan that ties directly into your offer.

Chapters -
00:00 – The Production Trap

03:39 – Pretty Podcasts Don’t Pay

07:06 – What Strategy Actually Looks Like

08:33 – Pick a North Star: Sales or Ego?

14:25 – Netflix, Spotify & The Future of Podcasts

===

📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter → https://sbxproductions.com/the-sbx-newsletter/

📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/

📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/

🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.