It Didn't Work - Should I Try Again?
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It Didn't Work - Should I Try Again?
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Every retailer has done it.
You launch a bundle, run a gift-with-purchase promotion, or test a new offer. The results aren't what you hoped for, so you file it away under "that doesn't work for my store."
But what if the offer wasn't the problem?
In this short episode, Salena Knight shares a coaching conversation with Jill from Stitchery Fabric Store about a challenge many retailers face: knowing when to move on from an offer and when to give it another chance.
The truth is that most business owners make decisions based on feelings rather than facts. A campaign feels like it failed, so it becomes the verdict. The problem is that without enough data, you may be abandoning ideas that could have become reliable revenue drivers.
Before you create another offer, listen to this episode and make sure you're not leaving money behind by walking away too soon.