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We’re honoured to partner again with the excellent Productized conference in Lisbon, Portugal — a brilliant gathering of product leaders, designers and builders that consistently sets the bar for thoughtful, practical conversations. A huge thank you to Productized for hosting us and to Bobcats Coding for making this Lisbon series possible.

In this short, sharp Talk in Ten we sit with Isabel Novais Machado (Design Director, UserCentrics) to unpack practical thinking around privacy by design and the future of consent management. Isabelle — who presented a standout session at Productized — takes us through how consent UX evolved, why people ignore cookie banners, and what a human-centred privacy experience might look like.

Key topics discussed

• Why cookie banners are a band‑aid, not the long‑term solution
• How consent management platforms (CMPs) are evolving beyond compliance tools
• User behaviour insights: most people ignore consent prompts
• Designing for value exchange — what users get in return for data
• Co‑creation and open innovation as paths to better privacy UX

Guest Bio:

Isabelle Machado is Design Director at UserCentrics, where she focuses on privacy‑forward product experiences and consent management. A mentor, podcaster and community builder, Isabelle blends practical UX research with policy awareness to help teams create human‑centred privacy solutions.

Thank you to our sponsor Bobcats Coding for making the Lisbon Talk in Ten series possible — Bobcats is a Budapest-based digital product studio specialising in AI engineering and end‑to‑end product development. Their AI economics gu

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

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Product Agility Podcast

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Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

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