Your website is probably the hardest-working member of your team, but is it actually doing the job you need it to?

This week, the retailer panel of Trevor Scott, Nick Warrington, Liz Pantling-Jones and Steph Warner tackles one of the biggest investments independent kitchen and bathroom retailers make: their website. From first impressions and case studies to pricing, lead generation and analytics, they discuss what a modern website should really be doing in 2026.

As AI search starts to change the way consumers find local businesses, the panel explores how they're adapting their websites for ChatGPT and Google's AI results, whether SEO still matters, why they're all rebuilding or refreshing their sites, and the surprising lessons they've learned from asking AI to critique their own businesses.

Plus, should you publish your prices? Are blogs still worth writing? What content actually generates enquiries? And how do you measure whether your website is bringing in genuine customers or simply costing you money?

This is the last episode of the current season as we head into the summer break. We'll be back at the start of September but, to tide you over, look out for a special series of episodes in August marking the milestone 500th issue of kbbreview.

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