Dearest you.

This episode begins as satire and if the opening feels uncomfortable, that's the point.

All of it is real. Quotes and close paraphrasings from women and founders being held up right now as the aspiration.

We have a problem.

Eight years into this work, I find myself more alarmed than ever. Girlboss 2.0 feels to be emerging and mainstream media is serving her up as the role model we should be learning from and aspiring toward. And so many of us — consciously or not — are still subscribing.

This episode is a call to action. It's an invitation to excavate the seed of ambition the system planted in us and to replant something more honest, more nourishing and more suited to bodies that cycle and lives that take place in seasons.

It's an invitation to define your version of enough — your version of A Little, Rich Life — and build from there.

No one is coming to save us. The external conditions will not change. We can't do this in isolation and that's what serve is for — my living practice room for regenerative entrepreneurship and service business.

Alison xo

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