Are action figures becoming a thing of the past? In this episode of Five Idiots Talking Toys, the crew dives into the recent "dump" in Mattel's earnings and how Hasbro is pivoting toward digital gaming. We take a first look at the new Masters of the Universe movie tie-in figures (Core and Chronicle lines) and the upcoming DC Universe Batman toys.Is a lower price point enough to save Mattel’s toy division, or are kids officially done with physical toys in favor of iPads and video games? We discuss the "death of toys," the struggle of retail orders at Walmart, and why your favorite brands might be grasping for air.☎️ Leave a question, comment, or show idea on our new FITT Voicemail line: (732) 800-197700:00 - Intro & Where is Shane?01:45 - New Voicemail Feature: 732-800-197703:06 - Mattel vs Hasbro Earnings Breakdown05:40 - Top Selling Brands: Magic the Gathering & Hot Wheels07:45 - Are Action Figures Dying? The Generational Shift09:55 - Masters of the Universe: Movie Line First Look11:50 - MOTU Chronicle Series (Adult Collector Line)14:02 - MOTU Core Line (Kids' $10.97 Price Point)16:15 - Walmart and the Death of Big Toy Orders19:30 - New DC Universe & Batman Figure Preview21:50 - The 30-Year Outlook: Will Collecting Survive?24:30 - iPads vs. Physical Play: The Modern Struggle28:50 - Final Thoughts: Can Mattel Be Saved?30:10 - Outro & How to Support the Show#ToyMarket #Mattel #Hasbro #ActionFigures #MastersOfTheUniverse #ToyCollecting #BatmanToys #HasbroEarnings #FiveIdiotsTalkingToys -----------------------🫶 Support our #podcast through Patreon: https://patreon.com/FiveIdiotsTalkingToysGet early access to #toycollection previews, exclusive #starwarsactionfigures video content like Rated-R collector episodes AKA "Five Idiots After Dark" & our regular episodes before the public!👕 FITT Merch Shop ~ T-Shirts, Hoodies, Mugs, Hats, Stickers & more for #toycollectors!Shop now: https://five-idiots-talking-toys.myspreadshop.com/🤖 Buy #toys & #collectibles with us at "Rogue Five Toys": https://www.facebook.com/groups/roguefivetoys