Did you know your brand might be costing you money?

Most businesses know something is off with their brand. Growth feels harder than it should. Deals get discounted. The wrong clients show up. But without a way to measure it, the problem stays fuzzy and don't get fixed.

In this episode, Reilly Newman and Scott Saunders introduce the Brand Deficit™ Scorecard: a free, science-backed diagnostic that measures the gap between what your business is worth and what the market is actually willing to pay. Reilly designed this questionnaire in conversational questions across five areas of brand health.

In about 4 minutes, you get a radar chart of where your brand is strong and where it's costing you.

No email gate. No account. No catch. Just clarity.

>> Take the free scorecard:

https://motifbrands.com/brand-deficit-scorecard

Reilly designed this free tool so you can also enter your revenue and margin at the end of the quiz to see exactly which area of your brand health is costing you the most and where your brand's greatest opportunities is.

The Five Areas of Brand Health

1. Positioning Clarity: Does your market know who you are and can they say it back?
2. Offer Integrity: Is what you sell coherent, intentional, and working for you?
3. Value Capture: Are you extracting fair value for what you actually deliver?
4. Market Gravity: Does your brand pull the right people in or leave them indifferent?
5. Identity Coherence: Does your external brand reflect who your business has actually become?

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

⁠⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6