Ask 20 people to define customer loyalty and you’ll likely get 20 different answers. Some might give you an academic treatise on different types of loyalty. Some might quote CX experts or companies specializing in measuring customer experience. Others might break out “4 C’s” or “3 R’s” to help define loyalty. When Tara Paton joined Next in Queue – she reached for perhaps the most succinct and accurate definition, courtesy of Kendrick Lamar.

Mortal Man was the final track on his platinum-selling 2015 album, To Pimp a Butterfly, which hit number 1 on the Billboard 200 chart immediately upon its release. It’s considered one of the greatest albums of all time. While never released as a single, many consider Mortal Man one of Lamar’s best tracks and a powerful statement about the meaning of loyalty.

• The Role of Reviews in Brand Perception• Influencer Marketing and Authenticity• Loyalty Programs and Potential Liability Issues• Driving Success in Retail for D2C Brands• The Value of Employee-Customer Relationships• Gamifying Customer Experience for Enhanced LoyaltyConnect with Tara on LinkedIn – https://www.linkedin.com/in/tarapaton/

Huemanize – https://huemanize.co/ Music courtesy of Big Red Horse – https://www.facebook.com/bigredhorseband/