In this conversation, Kasim and Julian dive into the complexities of AI, AEO, and SEO, exploring the current limitations of AI in understanding user context and how that impacts search results. They discuss why schema remains essential for visibility, how citations help track user engagement, and why reporting in the AEO ecosystem continues to be one of the biggest challenges in digital marketing.

The conversation also breaks down the role of crawling and fetching in AI content sourcing, the importance of focusing on a single clear KPI, and why branded searches are becoming a powerful metric for measuring impact. As the landscape of digital marketing evolves, they emphasize the need for businesses to understand user behavior, adjust their strategies, and communicate progress effectively in an environment where traditional metrics no longer apply.

Takeaways:

AI has limitations in understanding user context.

Schema plays a crucial role in SEO and AEO visibility.

Reporting on AEO results is challenging and often flawed.

Branded searches can serve as a key performance indicator.

User engagement can be tracked through citation clicks.

Crawling and fetching are essential for AI content sourcing.

Businesses need to focus on one key performance indicator.

The landscape of digital marketing is constantly evolving.

Understanding user behavior is critical for success.

Effective communication of progress is essential in marketing.

Sound bites:

"Schema is what allows for visibility."

"You can't report on this shit at all."

"Branded search might be the KPI."

Chapters

00:00 Understanding AI's Limitations and Potential

02:08 The Challenge of Reverse Engineering AI Responses

04:09 The Importance of Schema in SEO and AEO

06:33 Navigating Reporting Challenges in AEO

09:57 Tracking User Engagement and Citation Clicks

12:40 The Role of Crawling and Fetching in AI

16:11 Exploring Reporting Options and Brand Metrics

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Produced by a Pareto Talent Executive Assistant

This clip was produced by an Executive Assistant from Pareto Talent.

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#Citations #UserEngagement #BrandMetrics

#Reporting #SearchVisibility #TechSEO

#AIContent #SearchEcosystem #MarketingStrategy

#FutureOfSEO #AEOPodcast