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If you’ve ever thought about starting your own podcast, this episode is for you. I sat down with Mustafa, founder of MyFinJourney, to break down what it actually looks like to build a podcast as a busy business owner.

Mustafa has helped investors earn more than $20 million in passive real estate distributions, but this conversation is not about real estate. It’s about the podcast he built, why he started it, what he wanted it to do, and whether it has been worth the time, money, and effort.

We talk about podcast saturation, imposter syndrome, choosing a format that actually fits your personality, building a team, staying consistent, and why the goal of a podcast does not always need to be direct monetization. We also get into how podcasting can create trust, credibility, better conversations, speaking opportunities, and long-term business value, even when the ROI is not obvious in the first year.

If you’re a founder, advisor, investor, or business owner who has been waiting for the “right time” to start a podcast, this episode gives you a grounded look at what it really takes and why starting messy may be better than waiting forever.

📌 Jump In Here:

0:00 - Should you start a podcast?

1:30 - Why Mustafa started My Fin Journey

4:23 - Starting in a saturated market

11:01 - Choosing the right podcast format

17:12 - Who should not start a podcast yet

20:47 - Audience size vs. audience value

26:34 - Managing the podcast production

32:09 - Building trust and credibility

43:04 - Why Mustafa hired Podcast Principles

53:06 - Was it worth it?

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👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

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