『Is Blogging Still Worth It in 2026? Why Your Website Needs Fresh Content More Than Ever』のカバーアート

Is Blogging Still Worth It in 2026? Why Your Website Needs Fresh Content More Than Ever

Is Blogging Still Worth It in 2026? Why Your Website Needs Fresh Content More Than Ever

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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Most entrepreneurs have heard the same tired line: nobody reads anymore. Short-form video is king. Blogs are dead. It sounds convincing until you realise that Google still dominates over eighty percent of online search, and it still relies heavily on blog content to serve up answers. Blogging in 2026 isn’t just alive — it’s one of the most underrated growth tools a solopreneur or startup founder can have.That’s the central argument Alison Ver Halen, founder of AV Writing Services, made on a recent episode of The Special Marcoting Live Show. Alison writes the words that go on websites — blogs, landing pages, sales pages, bios — and she’s seen firsthand how consistent, high-quality blogging drives real business results. Not vanity metrics. Actual leads, trust, and sales calls that don’t feel like pulling teeth.What followed was a sharp, no-fluff conversation about why blogging still matters, how to structure content for both humans and robots, the role of AI in content creation, and why trying to game the system with stolen content will eventually blow up in your face.Google Isn’t Dead — And Neither Is BloggingLet’s get this out of the way: Google is not dead. It’s losing some market share in the online search space, sure, but it still commands over eighty percent of search. And Google loves blogs. It uses blog content to determine relevance, authority, and freshness. The newer the publication date on your content, the more likely you are to show up — not just on Google, but in AI-powered tools like ChatGPT, Claude, and Perplexity as well.But SEO visibility is only half the story. Alison made a point that too many business owners overlook: once someone actually lands on your website, they’re not going to just take your word for it. They’re going to explore. Especially in B2B or professional services, visitors want proof that you actually know what you’re talking about. And where do they go? Straight to the blog.According to Alison, most people consume five to seven pieces of content before making a buying decision, before even reaching out for a consultation. That’s not a stat you can afford to ignore. Your blog isn’t a nice-to-have. It’s the engine that builds trust before the sales call even happens.The Breadcrumb Strategy: Stop Expecting One Blog Post to Close the DealHere’s where a lot of businesses go wrong. They write a solid informational blog post, stick a “Schedule a Consultation” button at the bottom, and wonder why nobody clicks it. The problem? That reader isn’t ready for a sales call. They just found out they might have a problem. They’re dipping their toes in. Asking them to book a call at that stage is like proposing on a first date.Alison calls it the breadcrumb approach — and it’s the most underused content strategy out there. The idea is simple: don’t try to do everything with one piece of content. Instead, create a trail. A short-form video catches attention on social media. That video links to a deeper blog post. The blog post offers a newsletter sign-up. The newsletter keeps you top of mind, week after week, educating your audience until they’re ready to buy.By the time that person reaches out, they already trust you. They’ve read your stuff. They understand your approach. They’re not going to hop on a call and try to tell you how to do your job. They’re coming to you as the expert — and that makes the entire sales process smoother and more profitable.Disqualifying the Wrong Clients Through ContentThere’s a flip side to this that most marketers won’t talk about openly. Your content should also repel the wrong people. If you make it clear how you work, what you believe, and what your tone is, the people who aren’t a good fit will self-select out. And that’s a gift, not a loss.Alison brought up a brilliant point about language as a tribal signal. Humans are tribal creatures — our brains haven’t evolved past that. We look for cues that tell us whether someone is “our people.” Word choice, tone, even whether you swear in your content — these all signal tribe. If your ideal clients are the kind of people who appreciate a well-placed F-bomb, put it in your content. The right people will lean in. The wrong ones will bounce. Either way, you win.Long Content Works — If You Format It for Real HumansOne of the most persistent myths in web design is that people won’t read long text on a website. They’ll run away screaming. So the advice becomes: less text, more photos, more flashy effects.Alison disagrees, and the data backs her up. People who are genuinely interested will read every word — but only if you make it easy. The trick isn’t to write less. It’s to format better.Short paragraphs. Short sentences. Even one-sentence paragraphs, if that’s what it takes to give the reader’s brain a break. White space is your friend. Subheadings every few hundred words help readers scan to the section that ...
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