Your event isn’t failing because of your tech, your speakers, or your promotion.
It’s failing because you’re in the wrong room.

In this episode of the Irresistible Events Podcast, Anna Andrea breaks down why choosing the right event niche and the right type of room determines whether your event converts or quietly dies.

You’ll learn:

• Why your stage of business matters more than the event format

• The real difference between virtual, in-person, and hybrid events

• How the wrong audience kills momentum, sales, and energy

• When to host a summit, workshop, retreat, or live enrollment event

• How to align your event with real goals, not trends or pressure

This episode is for coaches, consultants, and experts who are tired of guessing and ready to design events that actually work.

If you want events that build community, create demand, and lead naturally into paid offers, this episode will reset how you think about event strategy forever.

This episode is your roadmap to designing events that actually feel irresistible — long before your audience ever walks into the room or logs into the Zoom.

Today I’m breaking down how to create unforgettable, experience-first events using my Irresistible Experience Formula. We’re talking 5 Stages, 5 Senses, 5 Event Languages… and how to combine them to build boutique-style events that convert, create community, and become the talk of your industry.

We’re stepping into the future of events — where intentionality replaces overwhelm, where safe spaces of activation replace small talk, and where your audience feels cared for, supported, excited, and primed for transformation.

Inside this episode, you’ll learn:
🌟 Why experience-first events will dominate 2026 and beyond
🌟 How to design connection, community, and safety into your event
🌟 How to use the Five Senses to shape emotional memory
🌟 How to use the Five Event Languages to serve your audience, speakers, and staff
🌟 Why the bar for events is currently in hell… and how to raise it instantly
🌟 The biggest mistakes hosts make when planning in-person or virtual events
🌟 How to create magical, boutique-style events that convert into 6–7 figure results

If you’re ready to become an Irresistible Experience Creator — the kind of event host people run back to — this episode is your blueprint.

🎧 Grab your planner, take notes, and let’s build experiences your audience will never forget.

Not all events are created equal, and choosing the wrong one can cost you time, money, and momentum. In this episode, I break down the real differences between virtual summits, retreats, workshops, challenges, conferences, masterminds, and hybrid events… and show you exactly how to choose the right type of event for the season your business is in.

You’ll learn when to host a virtual event, when to go in-person, why the format matters more than you think, and how each event type impacts list growth, sales, community building, and client retention. If you’ve ever wondered, “Should I host a summit, a retreat, or a workshop?” this episode gives you the strategic clarity you’ve been missing.

This is your roadmap to designing irresistible experiences that connect your audience, elevate your brand, and actually sell.

If your last event looked good but didn’t convert, this episode is going to sting a little… and then completely change the way you plan events forever.

In this first episode, I’m taking you behind the scenes of the Design It stage — the foundation of my Irresistible Experience Formula — to expose the real reason most events fail long before anyone registers. Spoiler alert… it’s not your marketing, your speakers, or your energy. It’s the way the event was designed.

We’ll break down:
🌟 Why events flop before tickets even go on sale
🌟 The three pillars of designing an event that actually sells
🌟 The shift in the 2025 event industry (and what your audience is secretly fed up with)
🌟 How to engineer your event so your offer becomes the next obvious step
🌟 The mistakes even big names like Tony & Dean just made (and what you can learn from it)

If you’re ready to stop hosting “pretty” events and start designing experiences that feel luxurious, aligned, emotionally resonant, and profitable… this episode is your new blueprint.

Grab a notebook, grab your planner, and let’s start building irresistible experiences from the inside out. 😎

In this episode, we have the privilege of hearing from Ericka Bates, a Summit Expert with invaluable insights into the world of event planning.

Anna sits down with Ericka Bates, a renowned summit expert, to delve into the world of event planning.

From setting clear goals to managing expectations, Anna and Ericka share their expertise and insights to help you elevate your event planning skills. Get ready to unlock the magic of memorable moments and boost attendee engagement!

They dive deep into the art and science of event planning. From promoting events on social media platforms to engaging speakers and creating interactive experiences, this episode is packed with practical tips and expert strategies.

Join us as we uncover the secrets to producing unforgettable virtual events and learn from real-life experiences.

Are you feeling overwhelmed and anxious about hosting an event? In this podcast, we will share practical tips and strategies on how to reduce anxiety and overwhelm when hosting an event. Whether it's a small gathering or a large-scale event, the pressure to plan and execute a successful event can be overwhelming. The anxiety associated with hosting an event can make it difficult to enjoy the experience and may even impact your overall well-being.
We will discuss various techniques to help you manage and reduce your anxiety levels when hosting an event. We will provide you with tried and tested methods that will not only alleviate your stress but also allow you to fully enjoy the process of planning and hosting an event.

How to Make Virtual Events FUN & Engaging!

Learn how to create irresistible events that engage audiences and leave alasting impact with event planning expert Ziza Natur. In this enlightening conversation, Anna Andrea and Ziza delve into the art of crafting events that not only captivate attendees but also empower speakers. Discover the key elements to consider, from audience-centered strategies and clear communication to build a sense of community.

Gain insights into selecting the right speakers, maintaining professionalism, and fostering an environment of mutual respect. Whether you're a seasoned event organizer or new to the field, this discussion offers practical advice and valuable perspectives on making your events truly unforgettable.

In this episode I will introduce the new podcast focus and the story of how it became about.