Welcome to another episode of WomenShare, a celebration of women in financial services. In this week’s episode, hosts Joanna Ehresman and Leah Alter are joined by trailblazer Cokie Cox, founder and CEO of AlphaVest LLC. With nearly three decades of experience, Cokie stands out as a passionate advocate for women’s advancement and equity in wealth management, bringing fresh perspective and a tangible framework for meaningful change.

Cokie Cox’s journey into finance didn’t start with passion—it began with practicality and a desire to take charge of her own financial future. From her candid story about fighting for her book’s original title (“I majored in finance so I wouldn’t get screwed”) to her eventual embrace of the industry’s potential for impact, Cokie’s narrative is both authentic and relatable.

Throughout the episode, Cokie unpacks the philosophy behind her book, Perfect Day: A Guide for Overcoming Lifestyle Deficit Disorder, and the innovative planning process she developed to help clients reclaim wellness, growth, and a sense of contribution in addition to financial stability. This lifestyle-forward approach turns traditional wealth management on its head, empowering women to design fuller, more integrated lives.

Listeners will be inspired by Cokie’s commitment to cultivating an all-female advisory firm, AlphaVest, and her mission to create a ripple effect of opportunity and mentorship for women in an industry still grappling with gender imbalance. As wealth is poised to shift increasingly into women’s hands over the next decade, her call to “invest in women” is both timely and essential.

Redefining Wealth Through Lifestyle-Forward Planning: Cokie’s Perfect Day framework moves beyond spreadsheets and dollars, encouraging clients to prioritize wellness, personal growth, experiences, and giving back—alongside financial strategy. Her “4/1/1” routine (taking a small step in each area before 11 AM) empowers individuals to claim agency over their days, their well-being, and their impact.

The Power and Necessity of Investing in Women: AlphaVest’s all-female approach is not about exclusion but about correcting a systemic imbalance. With women expected to control two-thirds of U.S. wealth in coming years but still vastly underrepresented in advisory roles, Cokie is building a firm that matches the needs and preferences of future clients.

Mentorship, Community, and Pathways Forward: Cokie, Leah, and Joanna dive into the importance of mentorship, frameworks for retention, and community-building that go beyond just hiring more women. With references to studies like the Carson Group’s Women in Wealth Management and their own lived experiences, the conversation advocates for creating clear, supportive pathways for women at every stage of their careers.

Outcomes That Matter: Diversity Drives Performance: Citing twenty-year data and industry research, Cokie makes a strong case: Diverse and female-led financial teams don’t just create better workplaces, they deliver better investment outcomes and manage risk more effectively. For firms and clients alike, the message is clear—empowering women isn’t just fair, it’s smart business.

Personal Agency and Self-Care: Cokie’s advice extends to working mothers and professionals navigating multiple roles. Through the story of wise words from a seasoned colleague, she underscores the importance of giving oneself permission to build a sustainable career—knowing that “children need you at 13,” not just in their baby years, and planning your...