In this enlightening episode of "Invest In Yourself: The Digital Entrepreneur Podcast," host Phil Better sits down with branding expert Rich Kozak. With nearly 50 years in the industry, Rich Kozak has revolutionized personal and professional branding by focusing on impact-driven strategies. Learn from Rich's journey of leaving a high-stress corporate career for entrepreneurship, his unique branding philosophy, and how he's helping others achieve deep clarity and divine purpose in their ventures. Don’t miss this episode packed with valuable insights on networking, resilience, and evolving your brand to leave a lasting legacy.

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• [00:00] Introduction– Phil Better introduces Rich Kozak and sets the stage for the episode.
• [02:45] Rich's Career Transformation– Rich discusses his shift from a high-stress career to becoming an entrepreneur.
• [10:30] Importance of Networking– The pivotal role networking played in Rich's entrepreneurial journey.
• [18:55] Overcoming Adversity– Insights on resilience and responding to financial challenges.
• [26:40] Branding Philosophy Unveiled– Rich defines true branding and debunks common misconceptions.
• [34:20] Key Elements of Effective Branding– Rich details the four essential elements of brand success.
• [42:05] Spiritual Journey– Rich reflects on the significance of spirituality and mentorship.
• [50:10] Evolving Your Brand– Tips on achieving brand longevity and deep clarity.
• [58:00] Call to Action– Rich shares free resources and ways to connect for further branding guidance.

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• Networking is Crucial: Leveraging personal connections can significantly bolster your entrepreneurial ventures.
• Resilience through Adversity: Your response to financial and personal challenges defines your path to success.
• True Branding: Branding is more than logos and taglines; it's about shaping how others perceive and understand your unique value.
• Four Elements of Effective Branding: Ensure congruence with your heart, consistency in communication, unique language, and positive recognizability.
• Invest in Personal Growth: Continuously seek new knowledge and mentorship to stay driven and successful.
• Branding with Purpose: Focus on aligning your brand with deeper meaning and long-lasting impact.

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Guest: Rich Kozak

"Rich Kozak is The Voice of Impact Driven Branding. After decades languaging & launching brands, he founded RichBrands specifically to serve heart-centered entrepreneurs & professionals – Evolving individual’s Brands with a foundation of clarity, longevity, and divine purpose.

At RichBrands, Rich guides individuals in elevating their unique gifts so their Brand makes higher level impacts. The most connecting, deep-listening, caring Branding Expert you’ll ever meet personally, he is guided to ensure each individual makes their most significant impacts on the world using the gifts they have been given. Rich is Straight Talk you can trust & Deep Experience you can count on – 47 years defining & launching Brands! Having impacted global company brands, today Rich guides & mentors individuals in all 7 Steps of Impact Driven Branding, and in creating, writing and publishing books to move their brand forward. The wisdom he shares is:

CLARITY for the IMPACTS You Will Make & STEPS for “The Brand YOU Will Become.”

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Connect with Rich Kozak:

Website:

In this insightful episode of "Invest In Yourself: the Digital Entrepreneur Podcast," host Phil Better sits down with Rebecca Bonnington, a distinguished entrepreneur, leadership coach, corporate trainer, and CEO of Tricres.

Rebecca delves into her journey from a corporate recruiter to becoming a full-fledged entrepreneur, emphasizing the importance of authenticity, mindfulness, and continuous learning. She shares her experiences with NLP (Neuro-Linguistic Programming), her ambitions to become a renowned public speaker, and practical advice on building resilient business cultures.

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Timestamps:

• [00:00] – Introduction to the episode
• [02:30] – Rebecca’s background and career transition
• [08:45] – The importance of authenticity in leadership
• [12:15] – Insights on overcoming burnout and maintaining work-life balance
• [17:40] – Rebecca’s take on NLP and its impact on personal growth
• [22:10] – Building a strong business culture from the ground up
• [27:30] – Rebecca’s future goals: Public speaking and business expansion
• [32:20] – Key advice for aspiring leaders and entrepreneurs
• [38:00] – Closing remarks and call to action

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Key Takeaways:

1. Embrace authenticity: Being true to yourself is crucial for personal and professional growth.
2. Prevent burnout: Listen to your body, and practice mindfulness and work-life balance strategies.
3. Learn NLP: Understanding NLP can transform your mindset and unlock your potential.
4. Build strong cultures: Align your business goals, purpose, and values for long-term success.
5. Stay updated: Continuous learning and personal development are keys to thriving as an entrepreneur.

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Guest: Rebecca Bonnington

A mum of three, successful leadership coach, corporate trainer and now CEO and founder of Tricres, Rebecca has never stood still.

Her energy is infectious. Her sense of humour comes straight from the heart of Manchester (a rather opinionated city in the NW of England for those outside the UK) so there’s an edge to it.

She talks about building kick a** cultures in business and she’s created an online programme which trains other business coaches and consultants in the Tricres methodology. She’s been trained by Dr Richard Bandler, the co-creator of NLP and has been personally endorsed by him. Her style is direct, to the point and is delivered in a relaxed, accessible way.

Her favourite topics to talk about are culture, leadership, change, resilience, business and of course NLP.

Previous gigs have included: a key speaker at the Law Ambition Conference in London June 2024, key speaker at the Federation of Master Builders in Glasgow in June 2024, opening the talk for Wild Hearts in Action in London for their global conference, hosting the Scottish Legal Awards, speaker for Entrepreneurial Scotland, EWIF, IoD and more. She’s was interviewed by Alec Drew for Dublin 103 FM in November 2022.

Rebecca is the author of “How to Outshine the Rest” (available ). Rebecca has been personally recommended by Dr Richard Bandler, co-creator of NLP as an NLP Trainer.

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Connect with Rebecca Bonnington:

Website: www.tricres.com

LinkedIn: https://www.linkedin.com/company/tricres/

Facebook: Tricres

Instagram: Tricresltd

YouTube:

In this captivating episode of "Invest In Yourself: The Digital Entrepreneur Podcast," host Phil Better delves into the inspiring journey of Philip Wright, a digital entrepreneur who began his journey at 16 in the online gaming industry.

Discover how Philip navigated the challenges of a neck injury and the COVID-19 pandemic to redesign his business strategy, write a best-selling book, and empower female coaches and course creators to overcome technical challenges.

Tune in for invaluable insights about leveraging technology, scaling businesses thoughtfully, and investing in personal growth from a seasoned expert.

• [00:00]– Introduction and Welcome
• [03:15]– Philip Wright’s Early Entrepreneurial Journey
• [08:45]– Navigating Skepticism in the Gaming and Esports Industry
• [15:30]– Impact of the 2008 Financial Crisis on Philip’s Business
• [20:50]– Overcoming Adversity: Neck Injury and COVID-19 Pandemic
• [29:10]– Authoring “Finally Find Freedom” and Helping Female Entrepreneurs
• [37:00]– Planting Seeds for Future Growth
• [42:20]– Client Success Story: Gut Health and Nutrition Coach
• [49:00]– Emphasizing Individualized Business Approaches
• [55:10]– Scaling Caution and Continuous Self-Investment
• [01:02:30]– Future Goals and Public Speaking Aspirations
• [01:11:00]– Core Values and Entrepreneurial Shifts

1. Adaptability and Resilience: How Philip Wright adapted his business strategy in response to personal injury and global challenges.
2. Importance of Freedom: Entrepreneurship as a pathway to manage time and explore varied interests.
3. Value of Personal Growth: Continuous learning and investment in self-development through renowned programs and books.
4. Client Success Through Automation: Example of helping a female coach streamline her business processes.
5. Tailored Business Strategies: Importance of understanding unique business needs and goals to avoid a one-size-fits-all approach.
6. Future Vision: Philip’s goals of hosting live events and focusing on helping a capped number of clients for personalized support.

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Guest: Philip Wride

Philip has been a digital entrepreneur since the age of 16 when he started in the online gaming space with friends. From flipping websites and selling advertising space to running live events he’s since gone on to build marketing automation campaigns for billion-dollar brands and develop platforms and mobile Apps.

After breaking his neck playing rugby in January 2020 and losing 50% of his business through the COVID lockdowns Philip has since redesigned his business to focus on leverage and uses his skills and experience to help others. He’s written the bestselling book “Finally Find Freedom” in the self-help space and helps female coaches and course creators solve the tech headache to save time and earn more.

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Connect with Philip Wride:

Website: www.philipwride.com

LinkedIn: https://www.linkedin.com/in/philipwride

Facebook: Philip Wride

Instagram: @philipwride

YouTube: