Welcome to Verified: The Social Commerce Podcast

Social commerce is reshaping how brands build, sell, and scale — but most of what you hear about it online is noise. In this debut episode, hosts David Vanderveen and Peter Griscom cut through the hype to share what's actually working, what's failed, and why data-driven verification is the missing piece in most marketing strategies today.

David and Peter bring decades of combined experience — from David's journey scaling a brand from energy drinks into social media dominance, to Peter's deep background in performance marketing and influencer partnerships. Together, they unpack the real mechanics behind scaling a business globally through social platforms, the most common (and costly) mistakes brands make in social media marketing, and how AI and shifting e-commerce regulations are changing the game.

Expect honest conversations about connecting performance marketing to real revenue, balancing short-term sales with long-term brand building, and why "real data" beats vanity metrics every time.

In this episode:

• The evolution of social commerce and its impact on brands
• Common mistakes and hard-won lessons in social media marketing
• Why data and verification are the foundation of marketing success
• Leveraging social platforms for global brand expansion
• The intersection of performance marketing and influencer collaborations
• How AI and evolving e-commerce laws are shaping business growth

New episodes feature real operators, real numbers, and real stories from the front lines of social commerce. Subscribe and follow along as we verify what's actually working.

Subscribe at socialcommercenews.com.