Everyone's using AI now. Most of it sounds the same.

Not because the AI is bad - because no one's told it who they are.

Skills are how you fix that.

In this episode:

• Why Claude skills aren't custom GPTs - and the specific difference that changes what you actually get out of them
• Why buying someone else's skills gets you someone else's way of doing things - the case for building your own
• What actually goes in a skill file - the difference between a skill that works and one that just exists
• The number one skill to create first - and the exact resource Niv uses to build it
• How to test a skill properly before you trust it with real work

Action step:

Go and try Ruben Hassid's interview prompt: https://ruben.substack.com/p/i-am-just-a-text-file

Use it and let Claude interview you and build your brand voice skill. That's the one skill that sets the foundation for everything else.

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