• International FMCG Success for SMEs!? | Kathyrn Read | Clever Hybrids S7E12

  • 2024/12/12
  • 再生時間: 12 分
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International FMCG Success for SMEs!? | Kathyrn Read | Clever Hybrids S7E12

  • サマリー

  • SMEs can (and should) export too! Asian consumers are eager to try innovative and new food and drink products from the West. But not all Asians are one way, each culture values different things. This is also the continent where most of the global economy's growth will come from in the next 10 years!

    Take a first look with expert Kathryn Read, who explains some principles and mindset shifts needed to work with these vibrant forward-thinking communities.
    _________________

    Check out Kathyrn's Website

    Follow her on LinkedIn

    _______________

    Hosted by Gaby Van Horn (GabyV)

    Produced and Edited by Cross Gen

    _____________________

    Follow Clever Hybrids on LinkedIn

    _____________________

    business or collab inquiries: gabyv@cleverhybrids.com

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あらすじ・解説

SMEs can (and should) export too! Asian consumers are eager to try innovative and new food and drink products from the West. But not all Asians are one way, each culture values different things. This is also the continent where most of the global economy's growth will come from in the next 10 years!

Take a first look with expert Kathryn Read, who explains some principles and mindset shifts needed to work with these vibrant forward-thinking communities.
_________________

Check out Kathyrn's Website

Follow her on LinkedIn

_______________

Hosted by Gaby Van Horn (GabyV)

Produced and Edited by Cross Gen

_____________________

Follow Clever Hybrids on LinkedIn

_____________________

business or collab inquiries: gabyv@cleverhybrids.com

International FMCG Success for SMEs!? | Kathyrn Read | Clever Hybrids S7E12に寄せられたリスナーの声

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