Internal Comms is The Central Nervous System w/Regine Nelson & Keith Berman
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Internal Comms is The Central Nervous System w/Regine Nelson & Keith Berman
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What does it actually take to prove the value of internal communications? Regine Nelson and Keith Berman have the answer—and they don’t agree on everything.
Regine Nelson went from travel PR in 2003 to PayPal and a string of in-house tech roles, taking a six-year break to raise three children before returning as sharp as she left. Keith Berman started as an FM rock radio DJ, became a journalist for a decade, and transferred every skill he had into corporate communications—a career arc he'd tell you at a party whether you asked or not.
In this episode, we discuss how to measure IC impact without hard metrics, the push/pull distribution framework that drove a 625% increase in open rates, why every M&A playbook fails on execution, using AI for listening and workflow automation, the career path from external to internal, and much more.
Find Keith Berman at https://www.linkedin.com/in/keithberman1/
Find Regine Nelson at https://www.linkedin.com/in/reginenelson/ and https://www.reginenelson.com/