Intent, Personalization, & AI in Marketing with Julio Lopez
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Intent, Personalization, & AI in Marketing with Julio Lopez
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Julio Lopez joins host Lindsey Buxman on The Phygital Marketing Podcast to explore why the future of marketing isn't about more personalization, it's about smarter personalization. Drawing on his experience leading CRM and lifecycle marketing at some of the world's most recognized brands, Julio breaks down the shift happening across retail right now and what marketers need to do to keep up.
In this episode, they cover:
→ Why intent is becoming more valuable than traditional personalization
→ How AI can help marketers create more relevant 1:1 experiences at scale
→ Why many brands still aren't using AI in a fully connected, strategic way
→ How to decide when to use email versus SMS more effectively
→ Why SMS should be treated as a relationship-building channel, not just a promo channel
→ What brands like DSW, Target, and Starbucks get right about phygital customer experience
→ Why waiting for perfect data is holding most brands back — and what to do instead
🔗 Connect with Julio: https://www.linkedin.com/in/juliolopez87/
🔗 Connect with Lindsey: https://www.linkedin.com/in/lindseybuxman/
🔗 Sotto: https://www.linkedin.com/company/withsotto/