It's also possible your job could get a lot easier if you delegate that initial ownership to someone else.

Of course, that's likely a risky proposition you might be unwilling to take.

If you are, then it might be time to get serious about helping your employees get better at what they're doing.

That's what I talk to Sean Mooney, of Mooney Insurance Brokers, about how he wants to start segmenting his staff.

Then you know exactly what to do to get started and how to follow the path to success.

Of course, this path will not only show you where to go it will have people to help along the way.

That's when you'll have a chance to figure out exactly what your strengths are and how to take advantage of them.

That's what I talk to Brian Blakely, of Stonebridge Insurance, about how he's been following that community all along.

However, if you can find the dedication, you'll create a process that produces endless authentic interactions.

If applied and distributed properly should allow you the opportunity to reach people far beyond your previous or traditional methods.

Because it's far more efficient to capture what is already happening than trying to recreate it from scratch.

That's what I talk to Alex Salmon, of The Salmon Agency, about as he struggles with the concept potentially diminishing creativity.