Ever found yourself in a meeting where everyone is using the same word but meaning something entirely different? Data dictionaries can solve this problem by ensuring all team members are on the same page regarding key terms and metrics. We dive into how strategic planning across different quarters influences organizational goals, the significance of creating a data dictionary, and its impact on fostering collaboration and data governance. Learn why establishing a data dictionary is not just a 'good to do' task but a critical component that can drive innovation, improve decision-making, and potentially increase your company's valuation. Join us as we share practical advice and real-life success stories demonstrating the immense value of this foundational tool.

00:00 Introduction and Catching Up

00:50 Strategic Planning in Business

01:55 Challenges in Strategic Planning

04:27 Client Interactions and Sales Cycles

06:33 Introduction to Data Dictionaries

08:28 Defining Data Dictionaries

12:04 Implementing Data Dictionaries

21:31 Benefits of Data Dictionaries

26:47 Conclusion and Final Thoughts

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

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Feeling the warmth of mid-April while discussing transformative business strategies! Join us for the essentials of data monetization, new product development, and operational efficiency. Discover how qualitative and quantitative data can reveal hidden profits, optimize customer service, and spark innovation within any industry. Learn from real-world examples, like Apple's ecosystem innovation and Amazon's grocery delivery partnership with Whole Foods. Whether it's cutting unprofitable customer segments or leveraging partner networks, this discussion illuminates the path to increased revenue and sustainable growth.

00:00 Welcome and Weather Talk

01:45 Camping and Outdoor Adventures

03:02 What Would You Teach?

03:43 Passions Beyond Work

07:30 The Importance of Sleep Training

10:17 Building Customer Relationships

17:28 Enhancing Products with Data

26:00 Understanding Quantitative Data and Feedback Loops

28:07 The Pitfalls of Assumptions in Business Decisions

30:46 Innovating with New Products and Ecosystems

31:12 The Apple Ecosystem and User Experience

36:07 Creating Data-Powered Products and Services

38:43 Optimizing Operations and Profitability

49:54 The Importance of Customer and Financial Data

53:31 Concluding Thoughts on Innovation

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

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What hidden potential lies within your customer experience data? On this episode we get into how understanding customer interactions and feedback can revolutionize your business strategy. From segmentation to personalized buyer journeys, we explore practical examples that demonstrate why customer experience data is crucial for improving ROI and building long-term customer loyalty. Join us as we reveal how to turn qualitative feedback into actionable insights and why every touchpoint with your customer matters. Plus, stick around for some engaging real-world stories and tips to implement these strategies effectively.

00:00 Introduction and Recap

01:25 Diving into Customer Experience Data

02:37 The Non-Linear Customer Journey

06:46 Importance of Customer Experience Data

15:51 Real-World Examples and Strategies

26:34 Key Areas to Focus on for Customer Experience Data

38:33 Conclusion and Next Steps

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

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Ever wondered how you can turn your data into a revenue stream? Today, we jump into the practical approaches for directly monetizing data. We cover how to sell aggregated anonymized data, craft industry-specific reports, and navigate the complexities of privacy and compliance in data transactions. Learn from real-world examples, including a local entrepreneur's innovative journey in the whiskey collecting world and how major companies leverage data strategically. This episode is packed with actionable insights to help you understand who might be interested in your data and how you can profit from it. Stay tuned for part two, where we will explore indirect monetization strategies.

00:00 Welcome and Introduction

01:20 Data Monetization Overview

01:56 Direct Monetization Strategies

02:15 Indirect Monetization Strategies

02:31 Privacy and Compliance in Data Monetization

05:40 Advertising and Data Utilization

14:05 Industry Reports and Market Research

19:05 Data as a Service

24:21 Data Marketplaces and Exchanges

25:05 Data Collection Responsibilities

25:55 Integrating External Data Sets

26:48 Historical Data Analysis

27:53 Public and Private Data Marketplaces

29:27 Industry-Specific Data Exchanges

31:02 Nielsen's Data Collection Methods

33:58 Monetizing Data Through Apps

36:31 Data Privacy and Consumer Trust

40:47 Exploring Data as a Service

45:45 Conclusion and Teaser for Next Episode

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

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It’s time to get practical as we discuss the importance of data cleanliness through the story of a mid-sized auto parts manufacturer that invested $200,000 in an AI system for predictive maintenance. We uncover how inconsistent data logging and lack of standardization led to poor AI performance, emphasizing that AI is only as good as the data it uses. Learn the crucial steps businesses should take before implementing AI, including thorough data hygiene audits and understanding team processes. The need for a solid data foundation will be required to fully leverage AI's potential in optimizing efficiency and insights. Join us for an insightful conversation and practical advice on navigating the evolving landscape of AI technology.

00:00 Introduction and Welcome

00:43 A Story of AI in a Mid-Sized Company

02:04 Challenges with Data Standardization

03:25 The Importance of Clean Data

04:37 Lessons Learned and Key Takeaways

06:23 The Human Element in AI

08:41 Future of AI and Data Hygiene

10:50 Practical Steps for Implementing AI

21:39 Final Thoughts and Conclusion

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

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Welcome back to Insightly for our first episode of 2025! Today we will recap the important data trends we're seeing come to fruition this year, particularly focusing on AI readiness within companies. There is a big move towards making data accessible and understandable for all roles, and a need for common language within organizations. We also look into the emerging trend of niche AI data products and the integration of physical and digital user experiences. Finally, we get into the hot mess of ethical considerations in AI, including data privacy and the potential legal ramifications. Join us as we explore these timely topics and share our insights on the evolving landscape of data in business.

00:00 Welcome to Insightly: Kicking Off 2025

00:55 The Power of Data in Business

01:52 Listener Engagement and Feedback

03:00 Making Data Accessible and Palatable

05:48 Breaking Down Data Silos

07:21 AI Readiness and Data Due Diligence

11:37 Niche AI Data Products

15:16 User Experience in Marketing

23:23 AI Ethics and Future Topics

27:11 Wrapping Up and Looking Ahead

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this episode we are going to get into the significance of data in today's business environment, discussing its critical role in operations, marketing strategies, and more. Jordan shares insights from her work at Bondfire, focusing on the evolution of customer-centric strategies and the power of customer journey mapping. We explore how data-driven storytelling and strategic content can cut through the noise on platforms like LinkedIn. Shifting gears, we talk about the pivotal role of data in the mergers and acquisitions (M&A) space, illustrating how comprehensive data packages can significantly impact business valuations and negotiations. Finally, we wrap up by reiterating the importance of starting with data now to ensure business agility and future readiness. Tune in to gain insights into leveraging data for competitive advantage and future-proofing your business.

00:00 Setting the Record Straight

01:10 Welcome to the Insightly Podcast

01:30 The Future of Data: Trends and Takeaways

02:44 Customer Journey Mapping: A Deep Dive

10:10 Marketing Strategies and Data-Driven Decisions

21:15 Mergers and Acquisitions: The Role of Data

27:00 The Importance of Data in Business Growth

37:45 Final Thoughts and Wrap-Up

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

Hey listeners! In this episode we are going to dig into some key data trends we expect to see in 2025, including data monetization, media mix modeling, behavioral data, and more. We emphasize the importance of data democratization and fostering a data-driven culture within organizations to drive innovation and efficiency. We also explore how natural language processing tools can enhance business strategies. This episode blends casual holiday chatter with valuable insights aimed at helping you understand the critical role of data in business growth. Don't forget to subscribe and share if you enjoyed our conversation. Happy holidays!

00:00 Holiday Season Kickoff

00:41 Decorating for Christmas

01:51 Thrifting for Holiday Decor

02:53 Data and Holiday Trends

04:05 Welcome to Insightly

06:14 Data Monetization and Products

12:59 Media Mix Modeling

23:11 Integrating Customer Data for Effective Marketing

23:38 B2B vs B2C: Tailoring Your Strategy

24:16 Leveraging Peer Referrals in Marketing

26:33 The Power of Natural Language Processing

28:36 Exploring AI Tools for Data Analysis

30:36 Ad Hoc Analysis with AI

32:29 Building a Data-Driven Culture

37:20 Mission Critical: The Importance of Data

43:36 Final Thoughts and Call to Action

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.