Inside the Rise of Padel with Wayne Boich, the Man Behind the Movement
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Inside the Rise of Padel with Wayne Boich, the Man Behind the Movement
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If you haven't heard of padel, what planet do you live on? The racquet sport—played on a small, enclosed court with thick paddles and fast reflexes feels like a blend of tennis and squash, minus the country club stiffness. It’s fast, it’s fun, it’s social, and more importantly, it’s the new platform for connection.
“For a generation that doesn’t have four hours or the patience for a back nine, padel is the perfect answer”, says Wayne Boich, founder of Reserve.
Padel is sticky: one game and you’re in. Which is exactly what happened to Boich. At a friend’s wedding in Europe, he found himself on a padel court, racket in hand, grinning like a teenager. A former top 5 nationally ranked tennis player who competed multiple times in the US OPEN Juniors, he fell hard and fast. What started as a curiosity became an obsession.
He built courts at his homes in Miami, the Hamptons, and Los Angeles, inviting friends to play, throwing impromptu padel events where he would bring in some the top pros in the world to play in Pro-ams and exhibitions. This gave people a new view of the sport.