In this episode, Jon sits down with Tay Allen, a respected artist manager in the dance and electronic music world and the founder of Native Rec, a NYC-based management company.Tay’s path to management didn’t follow a straight line. After 13 years in healthcare, she started as an intern at Deep Root Records in 2020 and quickly worked her way through A&R, event production, label management, and leadership roles before stepping into full-time artist management and eventually launching her own company.We talk about what actually signals when an artist is ready for management, why brand matters more than most artists think, and how Tay evaluates new talent before deciding to get involved. She breaks down how managers really make money, what artists misunderstand about the relationship, and the difference between hype and long-term career building.This is a practical, behind-the-scenes conversation about artist management, decision-making, and building careers that last.Tap in and subscribe for more episodes.📷 Instagram: @therackethouse and @racketclubbb💿 Work with me – 1:1 artist development, advertising, playlist campaigns, curation, social content, email marketing, and more: https://www.therackethouse.com📬 Newsletter: https://the-racket-house.kit.com/newsletter🌙 My own tracks: https://open.spotify.com/artist/3hbZuTiNFxMjhgrt9AJKzT🕺🏻 Free downloads & live sets: https://soundcloud.com/racket-club💕 More on Racket Club: https://www.therackethouse.com/racket-clubartist manager podcast, music management podcast, artist development podcast, electronic music podcast, dance music industry, artist management advice, music business podcast, how artists get managers, when artists need management, building artist brands, music career strategy, independent artists, unsigned artists, women in music, women in the music industry, electronic music careers, behind the scenes music industry, modern artist manager#MusicPodcast #ArtistManagement #MusicBusiness #ElectronicMusic #WomenInMusic #ArtistDevelopment #TheRacketHousePodcast